Traditional marketing methods don’t yield the results they used to. Marketers need to come up with innovative ideas to pitch the products to the customers. In this digital era, what better place than social media? A 2023 study revealed that nearly 50% of global millennials found influencer recommendations more engaging than traditional advertising.
Influencer marketing is becoming increasingly popular because of its ability to connect with relevant audiences in an authentic way. Read to know more about the importance of influencer marketing in today’s world, and benefits of influencer marketing, and the crucial role a creative digital marketing agency in Bangalore plays in successfully executing influencer marketing campaigns.
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What is Influencer Marketing?
Influencer marketing is collaborating with popular influencers to promote your brand to their followers. In this case, influencers need not necessarily be celebrities with a huge fan base. Businesses can effectively utilize influencer marketing if they have a substantial online presence and the right audience. The fact that they are not conventional celebrities adds a touch of personal connection with their followers, making their content more realistic and relatable.
In many ways, influencer marketing has become the equivalent of a recommendation from a friend or family member. Tapping this resource would be a smart way to create brand awareness and reach potential customers. Brands are investing a significant amount of money in influencer marketing these days. In a global survey conducted in 2024 among marketing agencies and brands, 22.4% of participants reported allocating 10 to 20% of their marketing budget to influencer marketing. 26% of respondents dedicated over 40% of their budget to this digital marketing strategy.
What are The 7 Benefits of Influencer Marketing
Create Brand Awareness
Influencers can shape their followers’ decisions. By featuring your brand and its products in their content, they create brand awareness.
Example: An influencer couple going on a holiday through your travel agency will make their followers trust your agency and choose your services in the future.
Builds Trust
The biggest advantage of influencers is the trust of their followers, who value their opinions. Honest feedback from the influencer about your brand could extend that trust and value toward your business. Fitness influncers share their knowledge about maintaining a healthy body, including the use of protein powder.
Accurate Targeting
Driving traffic towards your website and profiles is a goal for every business. One way to get the right notice is by using influencers who create relevant content whose followers fall into your target audience bracket. Engaging an influencer who creates skincare content to promote a sunscreen will encourage people interested in investing in skin care products to check out your product.
Improve Search Engine Ranking
Influencer marketing not only functions independently but also assists overall advertising efforts. When the influencer creates content that features your products, they also add a link to your website. This drives traffic toward your page and expands your reach.
Increase Engagement
Getting a good social media engagement can be tricky despite having a substantial number of followers for your brand. This is where influencers come in handy. They are experienced in creating relatable content that can be engaging for your target audience. Using trending audio and creative formats like hosting Q and A sessions, launching challenges, etc., are a few ways to connect with your audience.
Increased Conversions
The ultimate goal of any marketing effort is conversion. Influencer marketing on social media is one way to do this. Influencers sharing their reviews after using products add credibility to the claims of its features. The restaurant, an influencer says, has the best pie, is bound to attract customers wanting to taste it.
Feedback Mechanism
Influencer marketing is an easy way to get feedback from users. Likes, comments, and shares provide useful information about what your audience think about your products. You can use this information in product development and sales efforts.
Influencer marketing is a widely used strategy by brands today to stay ahead in a competitive market. It is an effective way to connect with your target audience and create a buzz around your brand. Collaborating with the right influencers strengthens your reputation and increases credibility and engagement. Taking advantage of this method could transform the results of your marketing efforts.Are you interested in using influencer marketing for your brand? Brandshark is a leading digital and influencer marketing agency specialising in, website design company in Bangalore, corporate video production and more. We can find the right influencer for your brand and launch a campaign that resonates with your audience. Reach out to us now!