Social media case study
Damro social media marketing
Brandshark partnered with Damro India to drive social media growth through a powerful mix of DVCs and micro-drama content, explainer videos, influencer collaborations, and customer testimonials.
Our storytelling-led strategy helped humanize the brand and highlight product value across platforms.
By leveraging engaging video content and high-intent ad funnels, we delivered strong engagement and conversions.
The result Damro Karnataka scaled to ₹25+ lakhs in business from Meta ads, powered entirely by content-driven marketing.
FAQ
What are DVCs and why are they important for social media marketing?
DVCs (Digital Video Commercials) are short, engaging brand films designed specifically for digital platforms. Unlike traditional TVCs, they are optimized for mobile-first viewing, with strong hooks in the first few seconds to capture attention and drive conversions.
Is micro-drama content really effective on social media?
Yes! Micro-drama content (short episodic storytelling in 30–60 seconds) works exceptionally well because it creates emotional hooks, cliffhangers, and relatability—keeping audiences coming back for the next episode. It builds both awareness and engagement.
What type of content performs best on social media today?
Content that is entertaining, authentic, and platform-native performs best. This includes reels, memes, UGC (user-generated content), influencer-led content, vox pops, and topical micro-dramas. Educational “snackable” content also works for certain industries.
How do you decide which content format to use for my brand?
We align content formats with your goals. For brand awareness, we recommend high-recall creatives like DVCs, micro-dramas, and reels. For engagement, polls, quizzes, and UGC campaigns are best. For conversions, ad films, testimonials, and product explainers work better.
How do you measure if social media content is working?
We track KPIs like reach, engagement rate, watch time, and click-through rate, along with business metrics such as leads, conversions, or sales (depending on the funnel stage). This ensures every piece of content drives tangible value.
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