UGC and Influencer marketing case study
UGC and Influencer marketing for Riversoft
Brandshark has been managing UGC content and influencer marketing for Riversoft, a leading water softener brand. We have collaborated with 150+ creators, achieving a top-performing reel with 900K impressions and an average of 150K impressions across campaigns.
Our collaborations span influencers in fashion, lifestyle, travel, daily vlogging, parenting, skincare, and more. These videos not only help boost brand awareness but also serve as highly effective middle-of-funnel (MOF) and bottom-of-funnel (BOF) assets for Meta advertisements.
FAQ
What is UGC and why is it important for brands?
UGC (User-Generated Content) is authentic content created by real users or creators. It builds trust, improves engagement, and performs extremely well in ads due to its relatable, non-advertorial feel.
How is influencer marketing different from UGC?
Influencer marketing leverages an influencer’s audience and reach, while UGC focuses on creating content for the brand to use across ads and touchpoints. Influencer marketing drives awareness; UGC drives conversions.
Why does UGC work so well for Meta ads?
UGC feels natural and human, which reduces ad fatigue and increases CTR. It mirrors everyday content, helping improve MOF/BOF performance and lowering CAC.
How do you select the right creators for a campaign?
We shortlist creators based on niche relevance, audience demographics, past content performance, authenticity, and alignment with the brand’s tone and values.
What metrics matter most in UGC + influencer campaigns?
Key metrics include views, engagement rate, saves, click-through rate, cost per result, and how well the content performs when repurposed for paid ads.
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