Search engine optimization case study
Damro SEO case study: Furniture brand
Brandshark delivered outstanding SEO results for Damro, securing Top 5 rankings for high-intent keywords such as “chairs,” “office tables,” “office furniture,” and “corner sofas,” each with monthly search volumes ranging from 15,000 to 2,46,000.
Our approach combined programmatic URL creation—covering collections grouped by use case, price range, location, and fabric preferences—along with a robust content strategy. We also developed blog articles addressing frequently searched questions in the furniture and interior design space, strengthening topical authority and driving consistent organic growth.
To further drive traffic to the Damro website, we created seasonally relevant content such as festive-focused landing pages and occasion-based blogs. By aligning our messaging with periods of high purchase intent, we captured users actively searching for furniture during celebrations. This led to an immediate spike in website visits and helped boost conversions, especially among online furniture buyers seeking timely deals and inspiration.
About
DAMRO is among the World’s Largest Furniture Manufacturers offering a diverse range of modern and traditional furniture. Since Damro was established in 1986, it has achieved rapid success and has expanded to over 240 showrooms in South Asia. Damro’s success has grown from its ability to produce high-quality furniture at affordable prices with outstanding customer service.
Scope
Search Engine Optimization
Content strategy
Local Landing Pages creation
AISEO for LLM’s
Industry
D2C Furniture Manufacturers
The Challenge
Low Local Visibility in Key Bangalore Micro-Markets
Damro faced limited brand visibility across high-intent local regions in Bangalore. Despite strong offline presence, online discovery for location-based furniture searches was weak, reducing store footfall and high-intent inquiries.
Low Organic Rankings for Commercial and Competitive Keywords
Furniture keywords are dominated by large players like Pepperfry and Urban Ladder. This competitive landscape made it difficult for Damro to secure top rankings and attract qualified buyers actively searching for furniture products online.
Our Solution
Content Strategy Focused on Purchase Intent
We developed SEO-driven content that addressed what shoppers actively search for while choosing furniture, which is durability, materials, pricing, and store availability. This helped Damro attract high-intent users and improve visibility across search queries that directly influence purchase decisions.
Local SEO & Location Landing Pages
To strengthen regional presence, we built and optimized localized landing pages for major micro-markets in Bangalore. These pages targeted high-intent searches like “furniture store near me” and “sofa shops in Bangalore”, helping Damro compete effectively with online-first brands dominating the SERP and increasing store visits and call inquiries.
Active Engagement on High-Intent Discussion Platforms
We leveraged platforms like Quora, Reddit, and niche home-furnishing communities to engage users actively seeking furniture purchase guidance. By answering common queries around sofa types, wood quality, pricing, and store recommendations, we positioned Damro as a trustworthy expert and captured referral traffic from audiences already in the decision-making stage.
AISEO for LLM Exposure
We optimized product and store content for AI search responses (ChatGPT, Gemini, and other LLMs). By providing structured, authoritative answers around furniture needs and store discovery, Damro became more discoverable in conversational and voice-based search environments.
Market Research & Competitive Benchmarking
We performed a detailed analysis of leading furniture brands’ keyword footprint to identify opportunity gaps and untapped content clusters. These insights drove our content roadmap, positioning Damro as a trusted and value-driven choice for furniture buyers.
Unmatched results
65.22%%
growth in clicks on Google Search
19.23%
growth in Impressions on Google Search
12%
growth in ranking Keywords
45%
growth in Keywords on first page
6m-to-6m comparison (GSC)
FAQ
How long does it take to see SEO results?
SEO is a long-term strategy. Most websites start seeing meaningful improvements in 8–12 weeks, with stronger ranking and traffic gains appearing over 3–6 months, depending on competition and content quality.
Why are programmatic URLs important for SEO?
Programmatic URLs help scale content by targeting hundreds of long-tail, high-intent keywords efficiently. They improve search engine visibility, enhance internal linking, and boost topical authority—leading to faster rankings and better organic traffic.
What type of content should be created for SEO growth?
A balanced mix of product/category pages, informational blogs, how-to guides, and FAQ articles works best. This allows brands to capture both transactional (ready-to-buy) and informational (researching) search intent, boosting overall traffic and conversions.
What factors influence higher rankings on Google?
Search rankings depend on multiple elements, including on-page optimisation, website speed, mobile friendliness, high-quality backlinks, structured content, and consistent technical hygiene. A strong combination of these signals helps Google trust and rank your pages higher.
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