Influencer marketing case study
Influencer marketing for Everstrong for a fitness center.
Everstrong is a new-age fitness concept in Bangalore, India.
For the brand, we at Brandshark created 5 custom storytelling videos, handling everything end-to-end—from scripting and shoot to final edits.
Each story explored the trainers’ personal fitness journeys, their longevity assessments, and an interview-style conversation on what fitness truly means to them beyond workouts.
The campaign featured 5 collaborations and delivered over 200,000 impressions, building authentic connection and credibility for the Everstrong brand.
FAQ
What is UGC and why is it important for brands?
UGC (User-Generated Content) is authentic content created by real users or creators. It builds trust, improves engagement, and performs extremely well in ads due to its relatable, non-advertorial feel.
How is influencer marketing different from UGC?
Influencer marketing leverages an influencer’s audience and reach, while UGC focuses on creating content for the brand to use across ads and touchpoints. Influencer marketing drives awareness; UGC drives conversions.
Why does UGC work so well for Meta ads?
UGC feels natural and human, which reduces ad fatigue and increases CTR. It mirrors everyday content, helping improve MOF/BOF performance and lowering CAC.
How do you select the right creators for a campaign?
We shortlist creators based on niche relevance, audience demographics, past content performance, authenticity, and alignment with the brand’s tone and values.
What metrics matter most in UGC + influencer campaigns?
Key metrics include views, engagement rate, saves, click-through rate, cost per result, and how well the content performs when repurposed for paid ads.
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