Digital video commercials and microdrama
DVCs/Microdrama for Urban platter
We produced a high-impact microdrama series of 8 episodic films for Urbna Platter, crafted as a quirky, contemporary take on How I Met Your Mother—reimagined India-style.
The series followed the journey of a modern couple living together, capturing everyday moments of love, chaos, food, and fun, and gradually unfolding into their transition towards marriage. Each episode blended relatable storytelling with Urbna Platter’s food-first narrative, making the brand an organic part of the couple’s life rather than just a backdrop.
Brandshark led the project end-to-end—from concept development and scripting to casting, shoot execution, and post-production. We handled everything in-house, including talent sourcing, on-ground production, direction, and editing, ensuring tonal consistency and cinematic quality across all episodes.
FAQ
What exactly is a microdrama and how is it different from regular branded content?
A microdrama is a short, episodic storytelling format (typically 30–90 seconds per episode) that unfolds a narrative over multiple parts. Unlike traditional branded videos that directly sell a product, microdramas focus on characters, emotions, and relatable situations, with the brand woven naturally into the story. For Indian audiences, this mirrors how people consume daily soaps, OTT series, and reels—making it instantly familiar and binge-worthy.
Why does the microdrama format work especially well for Indian audiences?
Indian audiences are deeply rooted in storytelling culture—from TV serials to Bollywood to web series. Microdramas tap into this behaviour while fitting perfectly into short-form platforms like Instagram Reels and YouTube Shorts. They combine emotional depth with snackable runtimes, driving higher retention, repeat viewing, and organic shares, which traditional ads often struggle to achieve.
How can brands integrate their product without making the content feel like an ad?
The key is contextual integration. Instead of pushing features, the product becomes part of the character’s life—food during late-night conversations, a service enabling daily routines, or a product appearing naturally in moments of conflict or celebration. When done right, the audience remembers the story first and the brand second, which actually leads to stronger brand recall and trust.
What type of Indian brands can benefit the most from microdramas?
Microdramas work particularly well for D2C, FMCG, food & beverage, fashion, fintech, edtech, and lifestyle brands—especially those targeting urban Gen Z and millennials. Any brand that wants to build emotional connection, cultural relevance, and long-term brand love (not just immediate conversions) can use microdramas effectively.
Is microdrama only a branding play or can it drive performance as well?
While microdramas are powerful for brand building, they also perform well across the funnel. Episodic storytelling boosts watch time and engagement at the top, while high-performing scenes can be repurposed into down-edits, hooks, and performance ads for mid and bottom-funnel campaigns. This makes microdrama a content engine, not a one-off branding exercise.
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