Lifestyle yoga product photography

Creative yoga seat model photography

Creative yoga seat product photography involves capturing the essence and functionality of the yoga seat in a visually appealing and imaginative manner. This approach often incorporates dynamic compositions, vibrant backgrounds, and contextual elements that highlight the product’s features and usability. By using creative lighting techniques, unique angles, and incorporating props or natural elements that resonate with the wellness and mindfulness associated with yoga, photographers can create compelling images. These images not only showcase the product’s design and quality but also evoke emotions and connect with the target audience on a deeper level, emphasizing the yoga seat’s role in enhancing their practice and overall well-being.

Blssage yoga seat photography

What’s Involved?

Our creative approach went beyond traditional product photography, aiming to capture the essence of tranquility and comfort that Blissage’s yoga seats offer. Brandshark utilized serene and harmonious settings, incorporating elements of nature and mindfulness to reflect the brand’s commitment to wellness. Through skillful use of lighting, composition, and thematic backdrops, they successfully conveyed the yoga seats’ blend of functionality and aesthetic appeal.

Project Brief

Creative outdoor and dinoor product photography combined with model styling

Resources & Equipments

Photographer, Stylist, Lighting assistant, Model. 

Execution time

Moodboard: 3 days, Shoot: 1 day, Editing: 7 days


What is model photography for products?

Model photography for products involves using human models to showcase and highlight the features, fit, and usage of products. This type of photography is commonly used for clothing, accessories, and lifestyle products, providing a realistic view of the item as it would appear when used by potential customers. It helps to create a connection between the product and the consumer by demonstrating how the product fits into their daily life.

How does model photography benefit product sales?

Model photography benefits product sales by offering a clearer, more relatable representation of the product, which can significantly enhance its appeal. Seeing a product in use helps customers visualize themselves using it, which can increase desire and confidence in the purchase. It also provides important visual information about the size, fit, and proportion of products, reducing uncertainty and the likelihood of returns.

What are some key considerations when conducting model photography for products?

Key considerations include selecting models that represent the target audience, ensuring the product is the focal point, and choosing appropriate settings and backdrops that complement the product without distracting from it. Lighting plays a crucial role in highlighting the product’s features and creating the desired mood. Additionally, photographers must pay attention to posing, angles, and composition to best showcase the product and convey its intended use and lifestyle association.

How can diversity in model photography impact brand perception?

Incorporating diversity in model photography can positively impact brand perception by demonstrating inclusivity and a commitment to representing a wide range of customers. It can make the brand more relatable and appealing to a broader audience, fostering a sense of belonging and acceptance. Brands that embrace diversity in their visual content are often seen as more socially aware and progressive, which can enhance customer loyalty and attract new buyers.

What role does post-production play in model photography for products?

Post-production plays a vital role in enhancing the final images, ensuring they are polished and meet the brand’s aesthetic standards. This process can include editing lighting and colors for consistency, retouching to remove any blemishes or distractions, and sometimes altering backgrounds or adding effects to align with the campaign’s theme. However, it’s important to maintain a balance and ensure that the product is represented accurately, avoiding excessive alterations that could mislead customers.

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