by Ankur Sharma | Dec 9, 2024 | Digital Marketing
By 2025, global podcast ad revenue is projected to surpass $4 billion. This remarkable growth underscores the increasing relevance of digital audio ads in modern marketing. With the rise of streaming audio ads and AI-driven personalisation, businesses now have...
by Ankur Sharma | Sep 30, 2024 | Digital Marketing
Did you know that the first email marketing campaign began in 1978? Despite limited internet access, a marketing expert sent emails to 400 businesses, generating over $13 million in sales. Email marketing continues to be a crucial tool for connecting with audiences,...
by Ankur Sharma | Sep 16, 2024 | Digital Marketing
A global survey among senior marketers revealed that 95% of participants considered their personalization strategies to be effective. Personalized marketing has become a powerful tool for brands to connect with their audience on an individual level. Partnering with a...
by Ankur Sharma | Sep 10, 2024 | Digital Marketing
Customers are 10 times more likely to click on a remarketing ad than a standard display ad. Remarketing is a powerful strategy that allows you to reconnect with potential customers who have previously interacted with your brand. By targeting these individuals with...
by Ankur Sharma | Sep 2, 2024 | Digital Marketing
With over 900 million users worldwide, LinkedIn has become a powerful platform for professionals and businesses to connect, engage, and grow. It offers distinctive opportunities for brand visibility, thought leadership, and networking. However, to use the full...
by Ankur Sharma | Aug 30, 2024 | Digital Marketing
93% of buyers find user-generated content highly valuable when making purchasing decisions. This is because UGC feels more authentic and trustworthy than any other marketing method. In fact, 6 out of 10 consumers consider user-generated content (UGC) to be the most...