Impact of New E-Commerce Norms on online marketing efforts of E-Commerce websites
In the past few days, one of the most hotly debated topics has been the future of E-Commerce platforms in India. The recent amendments in the policy regarding E-Commerce in India have created two parallel spheres of public opinion. One sphere advocates in...
Social media and Political Communication in India
By Tabarez Ahmed Nayazi. Social media has emerged as a vital tool of communication and has created new ways of mobilizing public opinion and encouraging participation in political and civic activities – ranging from joining online petition and social groups, posting...
Musers generate Users: TikTok as a marketing platform
Tik Tok is a revolution in its own right. It is still unbelievable how it made lip-syncing as a contagiously influential trend. Tik Tok is estimated to have around 200 million users, most of who are teenagers. Started as an entertainment-based app, Tiktok...
Marketing Campaigns: The story of Vicks and KKR.
Marketing campaigns refer to the planned set of actions intended to promote, circulate and popularize a certain product or service. It includes all the promotional activities, ideas and innovative methods that go into designing a strategy that aims at...
Impact of GDPR on Indian E-commerce Businesses.
The media and web was recently abuzz with the stirring debacle that Facebook and Google just faced. But what caused it? It was the effect of GDPR, a radical legal regulation that the European Union passed. What is GDPR? General Data Protection Regulation (GDPR) is a...
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