It’s a common misconception that user interface (UI) and user experience (UX) are the same thing. While they share some similarities, there are also several key differences between the two. In short, UI is about how things look, while UX is about how things work. Let’s take a closer look at each of these concepts.

When it comes to user interface design, it’s important to remember that the pixels on the screen are just one part of the equation. The other half is the user, who will be interacting with your product. It’s essential to consider their needs and desires when designing your UI, as well as how they will actually use your product.

Think about the difference between a website and a mobile app. A website is designed for viewing on a computer screen, while a mobile app is designed for use on a small screen. When you’re designing a website, you need to focus on the elements that will be visible on the screen, while when you’re designing an app, you need to focus on how the user will interact with it.

Another difference between UI and UX is that UI can be measured objectively, while UX can only be measured subjectively. This means that you can track things like click rates and conversion rates to get an idea of how well your UI is performing, but you can’t track things like how comfortable the user feels or how satisfied they are with the product. To track the later you may have to resort to focussed group testing.

Ultimately, UI is about creating a good-looking product that is easy for users to interact with, while UX is about creating a satisfying experience for the user. By understanding the difference between these two concepts, you can create a more successful product.

Designing a good user interface (UI) is essential if you want to create a successful product. The user interface is the first thing that the user will see, and if it’s not appealing or easy to use, they will quickly lose interest.

Brandshark provides UI/UX design services to startups and corporates looking to improve their user experience. We have over 10 years of experience in designing user-friendly interfaces and website development that are both appealing and easy to use. Contact us today to learn more about how we can help you create a better user experience for your customers.