As eCommerce becomes more and more popular, online shoppers are becoming savvier and expecting more from their shopping experiences. In order to keep up with the competition, your online store must include certain eCommerce website features that will make the shopping experience enjoyable and easy for customers. Here are some of the key features that your website must have in 2023 that will help you start an eCommerce business.
We are dividing our list into basic eCommerce website features, which are a must-have in 2023, and advanced features that can make your website stand out from your competitors.
Basic Ecommerce Website Features in 2023
Customers should be able to easily find their way around your website without becoming frustrated. Use clear and concise labels for your website’s menus and sub-menus, and make sure that the most popular products and categories are easy to find.
2. Search
Include a search bar on every page of your website so that customers can quickly and easily find the products they’re looking for. Make sure that the search bar is prominently placed and easy to use.
3. Filters
Include filters on your website so that customers can narrow down their search results to find exactly what they’re looking for. For example, if you sell clothing, include filters for size, colour, style, and occasion. Adding an in-stock filter will help your clients save time by only looking at options that are available at any given time.
4. Product Ratings
Include ratings for your products so that customers can see at a glance which items are the most popular. This will help them make informed decisions about their purchases.
5. Product FAQs
Include a section on your website where customers can find answers to commonly asked questions about your products. This will help them feel more confident about their purchase decisions and make it more likely that they’ll buy from you again in the future.
6. Reviews
Include customer reviews on your website so that potential buyers can see what others think about your products. Make sure to moderate the reviews to ensure that they are fair and accurate.
7. Wishlist
Include a wishlist on your website so that customers can easily save items for later. This will make it more likely that they’ll purchase from you again in the future.
8. Featured Products
Include a section on your website where you showcase your most popular products. This will help customers find the items they’re most likely to be interested in and make it more likely that they’ll buy from you.
9. Mobile-Friendly
Make sure that your website is mobile-friendly so that potential customers can easily access it from their smartphones and tablets. This will help you reach a wider audience and boost your sales.
Advanced Ecommerce Website Features in 2023
1. Marketing Automation
Include tools on your website that will help you automate your marketing efforts. Abandoned cart recovery, upsell-cross-sell emails, and feedback emails with suggested products based on purchases are some of the ways in which your online store can engage with your customers without manual intervention. This will free up your time so that you can focus on other aspects of running your business.
2. Advanced SEO Capabilities
Make sure that your website is optimized for search engines so that potential customers can easily find you when they’re searching for products that you sell.
3. Gift Registry
Include a gift registry on your website so that customers can easily buy gifts for their loved ones. This will make it more likely that they’ll purchase from you again in the future.
4. Multi-Lingual Support
Include support for multiple languages on your website so that you can reach a wider audience. This will help you increase your sales and grow your business.
5. Google Merchant Center And Social Shop Integration
Include tools on your website that will allow customers to discover and/or buy your products directly from Google or through social media platforms like Facebook and Instagram. This will make it easier for potential customers to find and purchase your products.
6. Chat Support
Include chat support, either through live chat integration or a chatbot on your website, so that customers can get help from you in real-time. This will improve the customer experience and make it more likely that they’ll buy from you again.
7. Abandoned Cart Emails
Include abandoned cart email functionality on your website so that you can remind customers who have left items in their shopping carts to come back and finish their purchase. This will help you boost your sales and grow your business.
8. Advanced Analytics
Include advanced analytics on your website so that you can track your website’s performance and understand your customer’s behavior. This will help you make informed decisions about how to improve your website and increase sales.
9. A/B Testing
Include A/B testing on your website so that you can test different versions of your website and see which one performs better. This will help you optimize your website for conversions and make it more successful.
As we move further into the future, eCommerce websites will need to include more advanced features in order to stay competitive. These features can help businesses of all sizes reach a wider audience and increase their sales. If you’re looking for ways to improve your online store, consider implementing some of the features listed above. If you need help with implementing some of these features on your website, or you are looking for ecommerce website website development service to launch/re-launch your online store, our team of experts is here to help you get started.
Also read: Best eCommerce platform for small business