Jewellery product photography

Jewellery creative photography

Jewellery product photography captures the exquisite detail and refined elegance of various jewellery pieces, highlighting their intricate designs and the luster of their materials. Through strategic lighting, composition, and styling, these photographs showcase the jewellery in its most radiant and attractive form. Whether it’s for marketing, catalogues, or e-commerce websites, this genre of photography is pivotal in showcasing the craftsmanship and beauty of each piece, enticing viewers and conveying the luxury and sophistication that these adornments bring to the wearer’s persona.

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What’s Involved?

The assignment involved capturing the essence of a jewellery brand’s flagship collections, focusing on showcasing the elegance, detail, and craftsmanship of items like necklaces, rings, earrings, and bracelets. The goal was not only to highlight the aesthetic appeal and intricate designs of these pieces but also to communicate the brand’s ethos of luxury, elegance, and timelessness.

Project Brief

Creative jewellery product photography.

Resources & Equipments

Photographer and stylist. Multi color background, festive props,  with 1 light, 50mm and 18-135mm lens, and props.

Execution time

Moodboard: 3 days, Shoot: 5 days, Editing: 4 days


What is jewellery product photography?

Jewellery product photography is a specialized genre of photography focused on capturing high-quality images of jewellery pieces such as rings, necklaces, bracelets, and earrings. The main objective is to showcase the items’ details, colors, and overall craftsmanship in a visually appealing manner to attract customers and enhance online or print catalogues, advertisements, and e-commerce websites.

How important is lighting in jewellery product photography?

Lighting is crucial in jewellery product photography because it can significantly impact how the colors, sparkle, and details of the pieces are perceived. Proper lighting techniques help to highlight the brilliance and textures of the jewellery, reduce unwanted shadows and reflections, and bring out the true beauty of the materials, whether they are diamonds, gemstones, gold, or silver.

What backgrounds are best for jewellery product photography?

The best backgrounds for jewellery product photography are typically neutral and unobtrusive, such as white, light gray, or subtle gradient backgrounds. These choices help to keep the focus on the jewellery piece itself without introducing any distracting elements. However, depending on the brand’s style and the specific campaign, more creative backgrounds might be used to convey a particular mood or theme

How do you prevent reflections on jewellery when photographing?

Preventing reflections on jewellery during photography requires careful positioning of the jewellery, lights, and camera. Use polarizing filters on your camera lens to reduce glare and reflections. Positioning the light source at an angle and using diffusers can also minimize unwanted reflections. Additionally, using a light tent or a lightbox can help distribute the light evenly and reduce the chances of reflections on shiny surfaces.

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