A website is the face of a business and a must in this digital age. It helps you control the narrative, increase credibility, and communicate with a large audience while helping your potential customers to find you. In this Covid era, a well-optimized website can be a gateway for business. Due to lockdown, more customers are online looking for information, services, and products in the comfort of their homes. Therefore, It is essential to avoid such website design mistakes. What makes an optimal website? UI/UX, digital marketing, SEO optimization, conversion, etc.
Imagine a well-built website with less traffic, visitor count & conversion. Why? It can be a flawed design of the website. It’s essential to be aware of these website design mistakes they can avoid in 2022.
Here 5 Mistakes to avoid when designing your website
Poorly designed CTA
A CTA (call to action), simply put, is an image, text or a combination of both that prompts your visitors, leads, and customers to take action. If you are getting more traffic but have less conversion rate, that means you are losing potential customers. Even worse, you might be losing them to your competitors. The CTA should be persuasive and straightforward. Something like Click here! Get started! Add to cart, Contact Us. A CTA is critical in sales as it leads visitors to purchase or pushes them to take a desirable action. CTAs should be relevant and thought of earlier in the design process to avoid such website design mistakes.
SEO (search engine optimization) is the process of optimizing your website to get a better ranking in organic search results. It will help you reach your target audience without spending money on advertisements. Keeping your website optimized for the right keywords that your potential customers are searching for increases your ranking on Google search results for this keyword, thinking it’s more relevant to the user. A generic title, short headings, missing Meta description & h1 tags are simple website design mistakes that can hurt your ranking and domain authority.
Businesses want to present everything about their brand & business to the visitors. Too much information or too little information may hurt the website. Crammed websites make it difficult to read & one may leave without knowing anything you wanted to show them, which can increase the bounce rate. The Bounce rate shows how many visitors left without any further action. And too little information can leave them confused and mislead them about the brand. The website’s content should be crisp and provide the visitor with the right amount of information.
The website elements should be organized and focused on the website’s use case. It should reflect your brand and what it stands for. Its UI/UX and hierarchy should be simple enough for visitors to navigate it without much hassle. Font size, bullet points & the use of whitespace should also be carefully thought of as they play a significant role in the website’s performance. Maintaining a brand guideline throughout all platforms ensures design cohesiveness through the website.
Lack of scope
Nowadays, websites can be accessed from many devices. A typical website design mistake is failing to make it mobile-friendly. Design a mobile-friendly website that can be opened from multiple devices, including desktops/laptops, mobile phones & tablets. Accessing your desktop site on a mobile will be a challenging experience for the user as it will be difficult to read and see media content or use a click button. Google mobile-first indexing prioritizes and increases ranking. Today, more people have mobile access, and more than 50% of traffic comes from mobile. One should keep these points in mind to avoid website design mistakes.
The first impression of a website is important. A better UI experience can hold traffic longer, boost website ranking, and increase the conversion rate – leading to more purchases/leads. With a well-designed website with a proper SEO roadmap and responsive design, you can increase organic search ranking and avoid losing potential customers. This is where we can help you. From user research and wireframes to final design, our design experts at Brandshark employ industry best practices to achieve high user engagement and build user-friendly website designs, mobile and desktop applications. Contact us to know more about our services.