Digital video commercials

Digital video commercials for a wellness food brand

Traditional DVCs are expensive because production teams charge a bomb, big crews, bloated setups, and TV-style thinking.
At Brandshark, we flipped that model. We create DVCs that are story-first, Instagram-native, and built for how people actually consume content today.
Lean crews, smart storytelling, and production quality that feels premium without wasting budgets.
Check out the work we did for Fawesum – proof that great storytelling beats expensive noise.

Fawesum food d2c brand video production

FAQ

What is a Digital Video Commercial (DVC)?

A DVC is a short, story-driven video designed specifically for digital platforms like Instagram, YouTube, and Meta ads—built to capture attention fast and drive action.

How are DVCs different from traditional TV commercials?

Unlike TVCs, DVCs are platform-native, faster-paced, mobile-first, and far more cost-efficient, focusing on storytelling and performance rather than heavy production.

What can food & D2C brands achieve with DVCs?

Brands can build top-of-mind awareness, improve ad performance (lower CPAs), communicate product benefits clearly, and drive higher engagement and conversions.

Are DVCs only for ads or can they be used organically too?

DVCs work across ads, Reels, website banners, and product pages—making them versatile assets for both paid growth and organic brand building.

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