Social media case study
Eat Fit social media marketing
Brandshark executed the Eatfit Protein Powder launch campaign with high-impact storytelling.
We produced 4 DVCs featuring 5 influencers across athletics, acting, travel, dance, and calisthenics.
Each film highlighted unique lifestyle journeys while tying back to health and nutrition.
Our team also carried out a product and lifestyle photography shoot.
Together, the campaign built a strong visual identity and amplified Eatfit’s brand presence.
FAQ
What are DVCs and why are they important for social media marketing?
DVCs (Digital Video Commercials) are short, engaging brand films designed specifically for digital platforms. Unlike traditional TVCs, they are optimized for mobile-first viewing, with strong hooks in the first few seconds to capture attention and drive conversions.
Is micro-drama content really effective on social media?
Yes! Micro-drama content (short episodic storytelling in 30–60 seconds) works exceptionally well because it creates emotional hooks, cliffhangers, and relatability—keeping audiences coming back for the next episode. It builds both awareness and engagement.
What type of content performs best on social media today?
Content that is entertaining, authentic, and platform-native performs best. This includes reels, memes, UGC (user-generated content), influencer-led content, vox pops, and topical micro-dramas. Educational “snackable” content also works for certain industries.
How do you decide which content format to use for my brand?
We align content formats with your goals. For brand awareness, we recommend high-recall creatives like DVCs, micro-dramas, and reels. For engagement, polls, quizzes, and UGC campaigns are best. For conversions, ad films, testimonials, and product explainers work better.
How do you measure if social media content is working?
We track KPIs like reach, engagement rate, watch time, and click-through rate, along with business metrics such as leads, conversions, or sales (depending on the funnel stage). This ensures every piece of content drives tangible value.
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