Social media case study
Kripsy Kreme social media marketing
Brandshark designed a social media campaign for Krispy Kreme around the launch of their DC Donuts. The campaign featured a 3-video DVC series, including: an intern bringing donuts to the office on their first day, a vox pop at their Bangalore store, and a comic video showcasing fans visiting in DC attire to claim free donuts.
FAQ
What are DVCs and why are they important for social media marketing?
DVCs (Digital Video Commercials) are short, engaging brand films designed specifically for digital platforms. Unlike traditional TVCs, they are optimized for mobile-first viewing, with strong hooks in the first few seconds to capture attention and drive conversions.
Is micro-drama content really effective on social media?
Yes! Micro-drama content (short episodic storytelling in 30–60 seconds) works exceptionally well because it creates emotional hooks, cliffhangers, and relatability—keeping audiences coming back for the next episode. It builds both awareness and engagement.
What type of content performs best on social media today?
Content that is entertaining, authentic, and platform-native performs best. This includes reels, memes, UGC (user-generated content), influencer-led content, vox pops, and topical micro-dramas. Educational “snackable” content also works for certain industries.
How do you decide which content format to use for my brand?
We align content formats with your goals. For brand awareness, we recommend high-recall creatives like DVCs, micro-dramas, and reels. For engagement, polls, quizzes, and UGC campaigns are best. For conversions, ad films, testimonials, and product explainers work better.
How do you measure if social media content is working?
We track KPIs like reach, engagement rate, watch time, and click-through rate, along with business metrics such as leads, conversions, or sales (depending on the funnel stage). This ensures every piece of content drives tangible value.
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