Branding case study
Luxora leather good branding
Brandshark crafted the complete brand identity for Luxora, a new-age leather bag brand for women.
From positioning to visual storytelling, we built a brand that speaks elegance, strength, and timeless style.
Our team designed Luxora’s logo, tone of voice, and packaging with a modern yet classic appeal.
With Luxora, luxury meets everyday functionality—beautifully brought to life by Brandshark.
FAQ
What does a strong brand strategy include?
A strong brand strategy covers positioning, target audience profiling, visual identity, messaging framework, and brand voice—ensuring consistency across all touchpoints.
How does branding impact customer perception?
Effective branding shapes how customers emotionally connect with a business, influencing trust, loyalty, and perceived value—often before the product is even tried.
When should a company consider rebranding?
Rebranding is ideal during major transitions—such as mergers, market repositioning, or declining relevance—to align the brand with new business goals and audience expectations.
What’s the difference between brand identity and brand image?
Brand identity is how a business presents itself (logo, colors, tone); brand image is how the audience perceives that identity. Alignment between both is key to success.
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