How many sales are you losing right now without even realising it?
Well, for most new clients we onboard, the answer is quite shocking.
Abandoned carts. Ignored offers. Silent unsubscribes. Add them all up and you’ll see a giant hole in your revenue bucket. But here’s the twist: plugging that hole doesn’t take a massive budget. Yes, just a few smart automations… you can quietly turn those ‘potential customers’ into ‘paying customers’.
That, in plain English, is what remarketing is all about: someone shows interest, someone forgets to buy, someone drifts away… instead of saying goodbye, you nudge them back with the right message at the right time.
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What is Remarketing (And Why it Matters)?
Around 70% of online shopping carts are abandoned. That means for every 10 people who add products to their cart, only 3 actually checkout. The rest? Well, they get distracted by a notification, decide to buy later, or simply forget about your product.
So, if you’re not running remarketing, all those potential sales are gone.
On the flipside:
Brands that run remarketing recover anywhere from 10% to 30% of abandoned sales. Imagine that… you don’t have to burn money chasing new customers with costly digital marketing campaigns. You just need to gently remind the ones who already showed interest.
All right, enough build-up.
Now let’s get to the fun part:
We’re about to reveal how you can automate it all by using three powerful remarketing platforms – WhatsApp, Email, and SMS. We will show you which ecommerce tools to use, how they actually work, and how they recover lost sales.
WhatsApp Remarketing: Explained
When was the last time you opened your WhatsApp? Probably just a few minutes ago. And you’re not alone… most people check it constantly, and that’s why WhatsApp messages have open rates as high as 98%. For this reason, WhatsApp is the perfect channel for D2C brands trying to recover abandoned carts. Or for service businesses that need to send reminders, like recovering abandoned carts, sending timely updates, or keeping customers engaged.
And the impact is even bigger in most Indian cities, where WhatsApp is practically the default way people communicate.
Why We Recommend ConvertWay for WhatsApp Remarketing
There are plenty of WhatsApp marketing software out there, like Wati and AiSensy, which can get the job done. But Wati often slows you down with manual template approvals, and AiSensy lacks the eCommerce-focused automations you actually need.
This is why what we use for our clients is ConvertWay. It comes with pre-approved templates, so you don’t have to wait, and you can launch campaigns instantly. Plus, it’s optimised specifically for eCommerce brands, so the automation feels more plug-and-play than manual work.
How ConvertWay Works
If you’re using ConvertWay for the first time, here’s how to get things started:
- Step 1: Set up a campaign and choose your channel (WhatsApp in this case) and define your target audience using filters or smart segments.
- Step 2: Pick a pre-approved template and customise it with store links, media, or UTM tracking if required.
- Step 3: Schedule your campaign immediately or set it for later, and let the automation flow do the heavy lifting.
In short: from targeting to sending, ConvertWay makes it incredibly simple to launch remarketing campaigns – even if you’re just starting out.
NOTE: In ConvertWay, you can also run SMS remarketing campaigns. The process works almost the same as WhatsApp remarketing… just select SMS instead of WhatsApp, and you’re good to go.
What are the most effective WhatsApp remarketing flows?
Some of the most effective remarketing flows on WhatsApp include:
- Abandoned cart recovery: nudge customers with personalized marketing to complete checkout.
- Order updates & thank-you notes: so you can build trust and keep your customers engaged.
- Re-engagement after 30/60 days: to bring back inactive buyers with special offers.
- VIP customer exclusives: give loyal buyers early access or premium discounts.
SMS Remarketing: Explained
SMS is probably one of the oldest remarketing channels, yet it remains one of the most reliable. What is the big advantage it has? Speed. As marketing legend Dan Kennedy once said, “money is attracted to speed.” This is why SMS marketing still matters. It’s perfect for time-sensitive campaigns like flash sales, limited-time discounts, or urgent updates. Plus, it works incredibly well for local businesses like salons, gyms, and dental clinics.
Why Use ConvertWay for SMS Remarketing
Just like WhatsApp marketing, there are ecommerce tools like Wati and AiSensy for SMS. But at Brandshark, we recommend ConvertWay. It gives you pre-approved SMS templates and ready-to-use automation flows for win-back campaigns, order updates, and more. On top of that, you also get smart segmentation and two-way messaging so your customers can reply and engage with you directly.
NOTE: The process of SMS remarketing in ConvertWay is nearly identical to WhatsApp remarketing. Just scroll up and read the steps we shared for WhatsApp remarketing, and you’re good to go.
Email Remarketing: Explained
Here’s a surprising fact about email marketing: for every $1 you spend, you make an average of $36 back. That kind of ROI is exactly why email remains the backbone of remarketing. But it’s not just about the numbers. Unlike WhatsApp or SMS, email gives you space to tell longer stories and show your brand’s personality.
- If you’re a B2C brand, that means nurturing warm leads with creative campaigns that feel more like conversations than promotions.
- And if you’re a B2B business, email is still the most effective way to open doors with new leads and start building trust.
In short, whether you’re chasing conversions or conversations, email continues to be the channel that does both – profitably.
Our Go-To Email Tool (MailChimp)
MailChimp (perfect for warm leads). You can upload your email list to Mailchimp and nurture subscribers with promotions, abandoned cart reminders, and sales emails. The best part? It’s highly customizable, and keeps your brand top-of-mind without feeling pushy.
What Are The Most Effective Email Remarketing Flows?
Abandoned cart recovery: remind customers what they left behind, sometimes with a sweet discount.
Win-back campaigns: re-engage inactive subscribers (30/60/90 days) with offers or fresh content.
How Do You Create A Multichannel Remarketing Strategy That Actually Works?
Here’s the truth about remarketing: no single channel is a silver bullet.
WhatsApp, Email, and SMS each come with their own strengths (and quirks). The smartest move isn’t to copy what everyone else is doing – it’s to research your audience first.
For example:
- If your customers spend all day on WhatsApp, start there.
- If they’re inbox-checkers, lean into email nurturing sequences.
- If they live in tier 2/3 cities and prefer simple, quick updates, SMS is your best bet.
Listen: your strategy should always begin with the platform your audience already trusts and uses most. But what if your audience is active on all three? That’s when a multichannel marketing strategy really earns its stripes. Here’s an example of it:
- Day 1: Abandoned cart: Send a quick WhatsApp ping to get instant attention.
- Day 2: No action? Follow up with an Email reminder, maybe adding a small incentive.
- Day 3: Still nothing? Drop an SMS with a “last chance” offer to create urgency.
By the way, did you notice the difference? You’re not spamming your audience here. You’re gently reminding your audience about your brand and your offers and giving them a chance to buy.
Conclusion: Remarketing is Your Secret Weapon
So the takeaway of the blog? Most lost sales aren’t really lost. They’re just waiting for the right nudge… and remarketing (abandoned cart recovery, win-back campaigns, re-engagement flows) is how you do that nudge. And since we have ecommerce tools like ConvertWay and MailChimp, the entire process becomes simple.
You can set it up yourself.
Or, if you’re too busy to do it, you can turn to us at BrandShark.
We’ll design complete flows as per your audience, your products, and your market. And the result? Recover lost sales and let remarketing quietly build revenue for your business. If it sounds interesting, get in touch with us. Our team at BrandShark would love to help.
