Remarketing and retargeting are digital marketing strategies that allow businesses to target their potential customers who have already interacted with their online platform. Both remarketing and retargeting help businesses reach out to those potential customers and encourage them to complete an action such as making a purchase, signing up for a newsletter, or downloading a mobile app. The main difference between remarketing and retargeting is that remarketing involves targeting customers who have already visited a business’ website, whereas retargeting focuses on those potential customers who have already taken an action such as clicking an ad or making a purchase.
Remarketing uses web cookies to track and monitor users who have previously visited the business’ website. It then serves remarketing ads to those users on other websites they visit. The remarketing ads are specifically designed to encourage the user to come back and take further action on the business’ website.
Retargeting, on the other hand, is focused on customers who have already taken an action such as clicking an ad or making a purchase. It uses methods such as remarketing lists for search ads to target those customers who have already shown interest in the business’ products and services. Retargeting is more effective than re-marketing since it focuses on potential customers who are more likely to complete an action, such as making a purchase.
Remarketing or Retargeting are usually part of PPC campaigns. Read this article to know the benefits of PPC campaigns.
Both remarketing and retargeting are effective digital marketing strategies that can help businesses reach out to potential customers and encourage them to take further action. By understanding the difference between remarketing and retargeting, businesses can better tailor their digital marketing campaigns to target the right customers at the right time.
In conclusion, remarketing is used for customers who have visited a business’ website, while retargeting is used for customers who have already taken an action such as clicking an ad or making a purchase.
Brandshark is a creative digital marketing agency that specializes in re-marketing and retargeting. With their experienced team of digital marketers, they can help businesses target the right customers with re-marketing and retargeting strategies to maximize their performance marketing results. Brandshark provides customized remarketing and retargeting plans based on each business’ individual needs. Contact us today to get free digital audit of your business.