SEO is one of the most important aspects of digital marketing. It helps your website rank higher in search engine results pages, which means more people will see your website and potentially do business with you. SEO can also help you reach a wider audience with your marketing messages, and it can improve the overall effectiveness of your digital marketing campaign.
Ongoing SEO analysis is important because it allows you to track the effectiveness of your SEO efforts and make necessary changes to improve your website’s ranking. SEO analysis tools can help you do this, and they are easy to use and free to access. Here are 4 of the best SEO analysis tools online:
Google analytics
Google analytics is a free website analysis tool offered by Google. It allows you to track a wide range of parameters for your website, including pageviews, unique visitors, traffic sources, and much more. Google analytics is a powerful tool that can help you improve your website’s SEO ranking. Some important parameters you can track on Google analytics are: Organic traffic on the website, Bounce rate, New visitors, recurring visitors, page views.
Read this article to know the importance of SEO in digital marketing
Moz
Moz is a popular SEO analysis tool that is used by many businesses to improve their website’s ranking. It offers a wide range of features, including a SEO toolbar that helps you optimize your website’s content, as well as an SEO grader that grades your website’s SEO performance. Moz also offers a wide range of training and resources to help you improve your SEO skills.
Checkout 5 SEO content writing tips
Alexa
Alexa is another popular website analysis tool. It offers a range of features, including a website ranking tool that helps you see how your website ranks in comparison to others. Alexa also offers a traffic estimator tool that helps you estimate the number of visitors your website receives. The competitor analysis can really help you in identifying the keywords they are targeting, the content which is getting maximum organic traffic and based on that you can make decisions on the keyword and content plan.
SEMRUSH
SEMRUSH is a popular SEO analysis tool that offers a wide range of features, including a keyword research tool and a keyword tracking tool. The keyword research tool allows you to find keywords that your website can rank for, and the keyword tracking tool allows you to track the performance of your website’s keywords over time.
SEMRUSH is not only great for website analysis but also for competitor analysis. It offers a competitive intelligence tool that allows you to see the keywords that your competitors are targeting, and their SEO growth. This can help you identify the competition and find new keywords to target for your own SEO campaign.
Having these tools at your disposal is great way to analyse and improve your SEO performance but even then if you need help with your SEO Brandshark can help you out.
Brandshark is a creative digital marketing agency with 10+ years in SEO. We offer a wide range of services, including SEO outsourcing, to help businesses improve their website’s ranking and reach a wider audience. Our team of experienced SEO professionals can help you achieve the results you need to grow your business.
We understand the importance of SEO and its role in digital marketing. That’s why we offer a wide range of SEO services to help businesses of all sizes achieve the results they need. Our team of experienced professionals will work with you to develop a custom SEO plan that meets your specific needs and goals.