Growing your brand on social media can feel overwhelming at times, especially if you’re just starting off. There are so many tips and tricks posted out there that it can be hard to understand what really works. This guide will share essential social media insights that can help beginners grow followers, increase engagement, and start seeing real results fast.
Contents
Why do Beginners Struggle on Social Media?
Many beginners struggle to grow their brand on social media because they approach it without a plan or direction. Instead of building a step-by-step marketing strategy based on key social media insights, most people tend to put out content with no structured timeline, follow trends without purpose, or try to gain traction on too many platforms at once. Over time, this leads to slower and inconsistent growth. In reality, social media success comes from a more thought-out and planned strategy by understanding why you’re posting, consistency, and creating content that directly relates to the people you want to reach.
How do you Reach your Ideal Audience?
One of the most important steps when starting off on social media is to clearly define your target audience. Without this, your posts may not connect or resonate with your audience.
Start by asking yourself:
- Who is your ideal follower or customer?
- What problems do they face, and how can you solve them?
- What type of content do they enjoy and engage with?
Knowing the platforms they use most is also important, as audience engagement and behaviour vary across different platforms. Creating content with your audience in mind increases engagement and helps grow your following faster.
How Do You Boost Follower Engagement?
Gaining social media engagement is not just about posting content; it’s about audience interaction. Using social media insights to understand what drives engagement allows you to build stronger connections with your audience. Engaging with your followers helps build loyalty and fosters a sense of community. You can increase engagement by responding to comments and messages, asking questions in posts, and participating in conversations within your audience group.
An effective way to do this is to have a call-to-action, or end posts with a question that encourages the audience to interact with your content. Active engagement helps your content reach a wider audience over time and gets pushed into the algorithm.
What Kind of Content Works Best in Social Media?
The best type of content on social media is the kind people can relate to and are curious about. When posts connect to real experiences and trends, it is more likely to gain attention. This can include:
- Staying on top of trends, such as following popular formats, sounds, or topics, can help your content feel relevant and more likely to be seen.
- Creating content around everyday problems and common experiences
- Focusing on shared interests your audience can relate to
- Making content feel timely, relevant, and engaging
How Often Should You Post Content?
Strong and consistent content is more important than posting everyday without a plan. Many beginners believe they must post every day, but this can lead to a lack of interest or the audience feeling overwhelmed. Instead, focusing on creating quality content and creating a manageable schedule will help your content stay relevant.
Pro Tip: Creating a content calendar in advance can also help you stay organized and consistent.
Tracking Social Media Analytics
Tracking your content performance is necessary to understand which content works and what doesn’t. Making use of analytic tools and social media insights will give you a better understanding of how your posts are performing and when your audience is most active. This will help you plan out your content in a way that will generate the most engagement.
Gaining Real Results
Growing on social media is not just based on luck, but it also involves starting off with a strategic approach and understanding your goals. By being able to identify your audience, create relatable and timely content, staying consistent, and engaging with purpose, you can build a strong social media presence and start to see real growth and results.
Figuring out what to post, when to post, and how to turn engagement into meaningful outcomes can feel overwhelming, and that’s completely normal. At Brandshark, we help startups, D2C brands, and enterprises create performance-driven social media strategies, from content planning, audience targeting to platform optimization.
If you’re looking to increase your engagement and achieve results on social media, get in touch with us.
Frequently Asked Questions
Social media insights include data such as likes, comments, shares, reach, follower growth, and the best times your audience is active. These insights help you understand what content performs well and what your audience enjoys most.
You can use social media insights by posting more of the content that gets the most engagement, sharing posts when your audience is most active, and adjusting your content style based on what performs best. This helps create content your audience will want to interact with.
Beginners should aim to post 3-4 times per week with consistent, high-quality content. It’s better to stay consistent than to post every day without a clear plan
The best strategy for beginners is to (1) focus on one platform, (2) clearly define their target audience, (3) create audience-relevant content, and (4) actively engage with followers.
Image by pikisuperstar on Freepik
