Zepto vs Amazon: The Race to Instant Delivery Supremacy
The rapid evolution of the quick commerce market is transforming how urban consumers interact with online platforms. Services like Zepto are redefining convenience with ultra-fast delivery times, boasting a median delivery time of 11 minutes in major cities....
Failure of Anarc Watch by Techburner: Why Influencer Products Do Not Work in India
The Indian market has seen a surge in influencer-driven products in recent years, fueled by the rise of content creators on platforms like YouTube and Instagram, 84% of consumers like to make their purchases simply on the recommendation of influencers. Among these was...
How to Start Podcasting for Your Business
The podcast industry in India is growing at an impressive rate of 30% annually, with over 57.6 million monthly listeners. This massive surge in popularity presents an incredible opportunity for businesses to connect with a highly engaged audience.Podcasting for...
Digital Audio Ads in Marketing Strategies
By 2025, global podcast ad revenue is projected to surpass $4 billion. This remarkable growth underscores the increasing relevance of digital audio ads in modern marketing. With the rise of streaming audio ads and AI-driven personalisation, businesses now have...
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