Businesses try every possible trick in the book to get public attention. Be it through traditional advertising or through a contemporary and a more aggressive approach of digital marketing, the aim of companies has always been to capture the attention...
Digital Marketing made its foray in the Indian Political space with the General election in 2014. It was social media which played a crucial role in Mr. PM Modi’s historic win. Definitely, there were other factors involved too! But, what is impressive was how all...
As human beings, often we don’t realize what we need until someone makes it available to us. That’s when we feel that this is something that was much needed. It is in our nature to be always wanting more that can make our lives easy and convenient. Innovation is a...
Having an online business is no big deal, but promoting your local business online, need specific skills and strategies. If you would like to promote your local business online, you need to stay updated with the local SEO strategies. It will help your website...
An online business without social media presence is like opening a store and not advertising. Social media is the essence of digital marketing. It has become the consultant to the users as well as to the advertisers by engaging and offering them relevant content. It...