Podcasts have become a popular medium of content consumption over the past few years. So much so that in May 2019, Google announced that it had started indexing podcasts to display them on Search Engine Results Pages (SERPs). This has made it easier for consumers to...
In today’s world of short-form videos, Instagram Reels are a popular format of content creation. In under 90 seconds, they capture people’s attention and get them to like, comment, or share. Even though they’re short a lot of effort goes into creating them. That’s why...
In today’s digital world, a strong online presence is necessary to expand your customer base and build brand awareness. Approximately 8.5 billion searches are made on Google every day. From baby names to flu symptoms, people turn to the internet to solve their...
Traditional marketing methods don’t yield the results they used to. Marketers need to come up with innovative ideas to pitch the products to the customers. In this digital era, what better place than social media? A 2023 study revealed that nearly 50% of global...
The consumption of video content on mobile devices has been steadily increasing, driven by the convenience and accessibility of smartphones. From funny cat clips to captivating documentaries, mobile video consumption has exploded. Statistics show that OTT video apps...
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