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10 Creative Ways QR Codes Are Revolutionizing the E-Commerce Industry with QR Readers

10 Creative Ways QR Codes Are Revolutionizing the E-Commerce Industry with QR Readers

by Ankur Sharma | Nov 30, 2023 | Blogs, Digital Marketing

Introduction In commerce, especially after COVID-19, that unassuming black and white patterned digital square holds immense power–QR codes. Those codes have become a bridge between the online and offline shopping experience. Customers can unlock the world of...
What is campaign marketing: A complete guide with Top 5 strategies for optimal results

What is campaign marketing: A complete guide with Top 5 strategies for optimal results

by Ankur Sharma | Nov 28, 2023 | Blogs, Digital Marketing

Embarking on a marketing campaign resembles conducting a symphony of strategies, where every note plays a role in achieving success. In the dynamic landscape of business and commerce, effective marketing strategies are crucial for success. So, in this guide, we...
How to Utilize Dofollow and Nofollow Links in SEO for Effective Results

How to Utilize Dofollow and Nofollow Links in SEO for Effective Results

by Ankur Sharma | Nov 24, 2023 | Blogs, Digital Marketing

Dofollow and nofollow in SEO are two key elements, each serving a distinct purpose. In the ever-evolving landscape of search engine optimization (SEO), understanding the nuances of link building is crucial for achieving effective results. So, in this article we will...
The Role of Long-Tail Keywords: A Deep Dive into Types of Keywords for Effective SEO

The Role of Long-Tail Keywords: A Deep Dive into Types of Keywords for Effective SEO

by Ankur Sharma | Nov 22, 2023 | Blogs, Digital Marketing

In the ever-evolving landscape of search engine optimization (SEO), keywords play a pivotal role in determining the visibility and relevance of a website. While short, generic keywords have traditionally been the focus of SEO efforts, the rise of long-tail keywords...
4 Key Differences Between Brand Identity and Brand Image: A 360-Degree Analysis

4 Key Differences Between Brand Identity and Brand Image: A 360-Degree Analysis

by Ankur Sharma | Nov 18, 2023 | Blogs, Branding

Today, where brands contest for recognition and customer loyalty, understanding the intricacies of brand identity vs brand image is paramount to achieving success. While these terms are often used interchangeably, they hold distinct meanings and play unique roles in...
Innovative FMCG Marketing Strategies for the Modern Consumer

Innovative FMCG Marketing Strategies for the Modern Consumer

by Ankur Sharma | Nov 17, 2023 | Blogs, Digital Marketing

In today’s fast-paced consumer landscape, Fast-Moving Consumer Goods (FMCG) brands face the challenge of adapting to the ever-changing preferences and behaviors of their target audience. As a result of, to remain competitive and thrive in this fast-paced market,...
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