by Ankur Sharma | Aug 11, 2026 | Digital Marketing
Influencer marketing has become one of the most common growth channels for D2C brands. But there is a problem: millions of followers and thousands of engagements do not always translate into sales. Go Zero recently announced that it was stopping influencer marketing,...
by Ankur Sharma | Aug 3, 2026 | Digital Marketing
For D2C founders, sexual wellness advertising creates an unusual growth problem. Customers may actively need the product, but major advertising platforms can restrict how brands describe, target, and visually present it. The result is a category where conventional...
by Ankur Sharma | Aug 2, 2026 | Digital Marketing
If you’ve ever tried to price out a proper marketing setup for a small business, you know how expensive it gets. Add up all the pieces, and it’s easy to see why most small businesses just skip marketing altogether: A photographer for product shoots An...
by Ankur Sharma | Aug 1, 2026 | Digital Marketing
How much should a D2C brand really spend on marketing? Spend too little, and growth slows. You won’t acquire enough customers or collect enough data to improve your campaigns. Spend too much, and rising acquisition costs can drain your cash flow and hurt...
by Ankur Sharma | Jul 31, 2026 | Digital Marketing
AI has made marketing faster than ever before. Today, businesses can use AI to: Write blogs Create ad creatives Generate videos Send emails Automate campaign optimization For many founders, this feels like the perfect AI marketing strategy. But if AI is making...
by Ankur Sharma | Jul 30, 2026 | Digital Marketing
Marketing attribution gives D2C founders a comforting answer: this ad, keyword, email, or influencer generated the sale. The problem is that marketing attribution often assigns credit without proving that the marketing activity caused the purchase. A customer may...
