by Ankur Sharma | Aug 19, 2026 | Digital Marketing
Marketing is all about persuasion. You make the product look better, highlight its benefits, and create a reason for customers to buy. But where does persuasion end and misleading a customer begin? A brand can generate impressive short-term sales through aggressive...
by Ankur Sharma | Aug 12, 2026 | Digital Marketing
Product videos are becoming one of the strongest ways for D2C brands to educate customers, build trust, and improve conversions. However, many brands invest heavily in video production but treat YouTube as just another content channel instead of a search engine. A...
by Ankur Sharma | Aug 11, 2026 | Digital Marketing
Influencer marketing has become one of the most common growth channels for D2C brands. But there is a problem: millions of followers and thousands of engagements do not always translate into sales. Go Zero recently announced that it was stopping influencer marketing,...
by Ankur Sharma | Aug 3, 2026 | Digital Marketing
For D2C founders, sexual wellness advertising creates an unusual growth problem. Customers may actively need the product, but major advertising platforms can restrict how brands describe, target, and visually present it. The result is a category where conventional...
by Ankur Sharma | Aug 2, 2026 | Digital Marketing
If you’ve ever tried to price out a proper marketing setup for a small business, you know how expensive it gets. Add up all the pieces, and it’s easy to see why most small businesses just skip marketing altogether: A photographer for product shoots An...
by Ankur Sharma | Aug 1, 2026 | Digital Marketing
How much should a D2C brand really spend on marketing? Spend too little, and growth slows. You won’t acquire enough customers or collect enough data to improve your campaigns. Spend too much, and rising acquisition costs can drain your cash flow and hurt...
