by Brandshark | Jan 21, 2023 | Digital Marketing
Using canonical tag in SEO is an effective means of informing Google and other search engines about which URLs you want them to index. They can help you avoid duplicate content concerns if you have many versions of the same page, such as an original and print version,...
by Brandshark | Jan 21, 2023 | Digital Marketing
You might be thinking if you should invest in advertising as a small business or not. Is word-of-mouth marketing sufficient on its own? Unfortunately, this is not the case. In today’s environment, if you want to have long-term growth, you need to promote....
by Brandshark | Jan 20, 2023 | Digital Marketing
Marketing and advertising are two distinct but interrelated concepts. While marketing focuses on creating value for customers, advertising is all about promoting products or services to potential buyers. Despite their similarities, there are several key differences...
by Brandshark | Jan 20, 2023 | Digital Marketing
Search engine optimization, or SEO, is an essential part of running a successful website. It involves making sure search engines can find and understand your content so that they can serve it up in search results. But there are two different types of SEO: Content SEO...
by Brandshark | Jan 18, 2023 | Digital Marketing
As a business grows, the owner or executive team may choose to outsource or start hiring some outside service to boost the company’s productivity and efficiency. Whenever a company outsources a product concept, service, or business model from some other company,...
by Brandshark | Jan 18, 2023 | Digital Marketing
Healthcare digital marketing is the use of digital platforms, such as websites, email, search engine optimization (SEO), and social media, to promote healthcare services and products. Healthcare organizations can leverage these channels to reach target audiences and...