The e-marketing techniques have surely made business more convenient, comfortable and accessible. Everything from purchasing to selling and tending to customer feedback can easily be done with just one click. But building an e-marketing landing page is definitely a task! How to create a high converting landing page is the most common question in every service provider’s head or at least in every potential service provider’s. A good landing page should be able to provide the fetcher everything he needs at one click.
A normal web page is designed to have a lot of goals and explorations but a landing page is specifically designed with a single goal called Call To Action or CTA. That’s why it’s more effective to have a landing page to marketize a service than a web page with a lot of stuff to focus on.
With every click on CTA, the conversion rate keeps increasing and the sales would be reaching heights. But some of the key factors play a major role in creating a good landing page because a bad one can have severe consequences on the reputation and sales of the associated brand.
So let’s find out the key players on how to create a good landing page.
Landing page and conversion rate
Conversion rate is the ultimate result behind all the head scratching of “how to create a landing page”. It displays that fraction of the audience who have completed your call to action out of everyone who landed on your page.
Creating a good landing page isn’t rocket science but a good one can definitely give you the penny worth a rocket. Since the landing pages are associated with a particular product or service, they help you to increase the conversion rates by providing the customer exactly what they want.
How to create a landing page?
When it comes to creating a high-converting landing page, one size fits all approach won’t work here. One well-structured approach is not going to help all the niches. But there are some things to keep in mind that can help transform “A” landing page to a high-converting landing page. Have a look!
A conspicuous headline
A headline is like the first sip of your morning coffee, if it doesn’t taste good at the first sip, the leftover is close to nothing but crap. Basically, a headline is the first impression, whether the user is going to stay or not, the judgement factor could be the headline. So, a headline must be
- Catchy enough to grab one’s attention
- Should be conveying the short description of your product or service
- Should be short and concise, preferable word limit- 10 words
A compelling sub-headline
The next milestone is to create a compelling subhead, I said compelling because the concentration and attention span of a human is quite small, close to 3 seconds. If you’re able to grab their attention in the first 3 seconds, chances are you’re leading the race. The attention-grabbing part is handled by the headline, but to maintain that attention and make them stay will be tackled by the SUB-HEADLINE.
A subheading should :
- Be a little more descriptive than the headline.
- Be persuasive enough to make them stay.
An effective Call to action (CTA)
As the name suggests- call to action, this is the final pathway between a visitor and the potential customer. This button helps complete your conversion, all the designs you manage to develop on your landing page, the headline, the subheads, the pictures- everything is focused to drive the customer to click this button and buy your service. So, here is a quick small guide for the CTAs:
- Place your CTAs where they’re clearly visible.
- Use a different and contrasting colour for them, it should be different from your usual text colour or the background colour.
- They should be big and bold
- Use shadows and hover effects to make them look like a tap-on button, they should seem clickable.
Pictures make the user experience slightly better and interesting. They solely can be descriptive enough to explain everything about your product or service in the blink of an eye. Must-haves for the imagery of your landing page:
- They should be pertinent to the products/services you are offering
- They should be large enough to grab their attention.
- They should be high-resolution images.
An Operative Layout:
The shorter your landing page is, the better number of clicks you’ll get on your CTAs. Too much information and scrolling can become a little tedious and boring. Therefore, the layout should be attractive enough to make the user stay and shorter enough to deliver to-the-point information effectively.
The chances to have a better bounce rate than the rest of the websites totally depends on how good your landing page is. However, mistakes to avoid when designing your website or a landing page are pretty much the same. So, start building your landing page keeping these things in your mind but don’t forget to try new strategies on the way!
We at Brandshark Solutions help you to find the perfect fit for your niche. With the right strategies and techniques, we help you to discover your pathway to a successful brand. Make a call today!
Image by Satheesh Sankaran from Pixabay