Email marketing has been around forever since the birth of the internet. It has rightfully earned its name as the most direct and effective way of connecting with your leads and turning them into loyal customers. Any business, regardless of its size, can use email marketing to reach a wide and willing audience while also keeping costs relatively low. However, some people believe that the growth of social media and the emergence of newer technologies have killed email marketing. But those people couldn’t be more wrong. Why? Here are a few reasons why an email marketing strategy is something that you shouldn’t ignore in 2022.

What exactly is an email marketing strategy?

Technically, email marketing is a form of marketing strategy that can promote your business’s products and services and incentivize customer loyalty. With the help of email marketing, you can make the customers on your email list aware of your new products, services, offers, etc., and educate your audience on the value of your brand or keep them engaged throughout the buyer journey.

Is email marketing strategy still relevant in 2022?

So, if you’re wondering if there is any reason to send out emails still when almost everyone is basically living their life on social media, here are a few reasons why email marketing is still the simplest and most effective method of marketing your business online. 

Email helps you reach more people

Despite the growth and prominence of chat apps and social media, email is an integral part of everyone’s daily online life. According to a report by Statista, the number of global e-mail users amounted to 4.1 billion in 2021, and more than 306 billion emails were sent and received every day worldwide. This figure is set to grow to 4.6 billion users and 376 billion emails per day in 2025. Compare this to the social media giant Facebook’s 2.6 billion users, and you’ll see why email is the most effective way to reach more people. 

Email marketing generates better results than most marketing channels

If you think other online marketing tactics like social media advertising or pop-up ads are more effective than emails in grabbing users’ attention, you might be missing the bigger picture here. Consumers in 2022 have gotten to the point that they ignore most pop-up ads, social media ads, and other ads. Emails, however, stand out from the rest as they are more personal and land in the user’s inbox. If executed well, an email can create a personal connection, and people are most likely to react to it than social media advertising (that is obviously a sales pitch). Moreover, among marketing channels, email marketing has yielded the highest return on investment (ROI) in the past ten years. It also has the highest conversion rate (66%) for purchases made in response to promotional messages.

Email marketing builds a relationship 

Building a relationship with a (potential) customer is one of the main reasons an email marketing strategy is still the best online marketing strategy. With social media ads, you have no way of building a relationship with your customers online. But this is entirely possible in the case of email marketing. Emails allow you to send out highly personalized and targeted campaigns specific to individual users that automate their journey through your website. For example, from sending out an email to introduce your product or service, to taking them through a journey and keeping them updated about your products and services, to thank them for buying the said product, emails help you build a valuable relationship with your customer. This, in turn, increases your brand value, and the customer is more likely to be your loyal customer. 

It gives you the power to track all customer actions

A well-perfected email marketing strategy gives you a direct line to customers’ actions- Right from how many users are opening it to what elements in your emails they are clicking on and why they are clicking on those elements. This way, you can know what headlines or content works best and curate your strategy to attract more customers. 

Emails integrate with your other marketing channels seamlessly

Another important feature of email marketing is that emails help amplify other channels in your integrated marketing campaign, such as social media marketing, webinars, and content marketing. Regardless of the marketing campaign, you’re running, you can almost always use email to reinforce it. This is why the email marketing strategy in 2022 is still an effective marketing strategy.

So, is email marketing still relevant in 2022? Yes, without a doubt. As you can see, the relevance of email marketing strategy shouldn’t be a question at all. It is still the most direct line to internet users today, and it’s effective too. It possesses the power to bring you loads of sales, improve your customer engagement, establish your brand image, and more. 
Are you thinking about investing in email marketing? We, at Brandshark, can help you. As your creative digital marketing agency, we oversee the methodology, layout design, copy, landing page design, conversion optimization, list management, tracking, reporting, and testing to help you get the most out of your email marketing.