Ecommerce product photography plays a crucial role in online shopping. The quality of product photos can make or break the sale, which is why it’s important to ensure that the images showcase the product in the best possible way. Styling products for ecommerce photography is an art, and it takes some effort to create visually appealing images. In this article, we will discuss some tips for styling products for ecommerce photography.
Choose the right background
The background you choose can have a significant impact on the overall look of your product photos. Ideally, the background should be simple and not distract the viewer from the product. White or light-colored backgrounds work best for ecommerce product photography. You can also use colored backgrounds to create contrast and make the product stand out.
To know more about backdrops read our article on 4 types of product photography backdrops you can use
Use natural light
Photo by Andrew Neel: https://www.pexels.com/photo/silver-macbook-on-white-table-8960464/
Natural light is ideal for product photography as it creates a soft and natural-looking image. Choose a location with ample natural light, and try to shoot during the day. Avoid using flash, as it can create harsh shadows and reflections. If you do not have natural light source in your studio then use artificial lighting. A simple setup can be combination of one speed light and one reflector. To know more read our detailed guide on how to choose right lighting for product photography.
Showcase the product from multiple angles
Photo by Laryssa Suaid: https://www.pexels.com/photo/flat-lay-photography-of-several-product-bottles-on-withered-leaves-1667071/
Showcasing the product from multiple angles gives the viewer a better idea of what they’re purchasing. Include images of the product from the front, back, and sides. If the product has any unique features or details, be sure to capture those as well.
Include lifestyle shots
Photo by Alex Azabache: https://www.pexels.com/photo/slice-lemon-beside-glass-pitcher-on-wooden-table-3766180/
Lifestyle shots are images that show the product in use or in its natural environment. These types of images help the viewer imagine how the product will fit into their lives. For example, if you’re selling a camera, include images of someone using the camera to take photos.
Use props sparingly
Props can be used to enhance the product and add context, but use them sparingly. Too many props can distract the viewer from the product and make the image cluttered. Choose props that complement the product and add to its overall appeal.
If you are into food products photography then you can read this article on “5 props for creative food product photography”
Keep it consistent
Consistency is key in ecommerce product photography. Ensure that all product photos have the same background, lighting, and styling. This creates a cohesive look for your online store and makes it easier for the viewer to compare products.
In conclusion, styling products for ecommerce photography takes some effort, but the results are worth it. By following these tips, you can create visually appealing product photos that showcase the product in the best possible way. If you’re looking for a leading ecommerce product photography company in Bangalore, look no further than Brandshark. They offer high-quality product photography services that will help your online store stand out.