Good content forms the backbone of a successful SEO writing strategy. As the old saying goes, “Content is king!” However, this does not mean that you can write anything, and it will end up being effective for your website’s SEO campaign. A proper SEO writing strategy combines several elements to create content that is not only useful and keyword-rich but also engaging and persuasive. Here are six elements of a successful SEO writing strategy:

Right keywords

The use of relevant keywords is an integral part of any SEO writing strategy. You need to carefully select the keywords you want to target and then include them throughout your content – in the headline, body, and conclusion. Ensure not to use keywords with a very high or a very low search volume. You need to know the sweet spot, which depends on your industry, and the domain authority your website commands on the world wide web. 

Aim for keywords with a low keyword difficulty and a decent search volume. If you are just starting out, it is recommended to use keywords with a monthly search volume of 500 and a Keyword Difficulty of 30 or lower. As your site receives more traffic, you can aim for keywords with a higher search volume and higher keyword difficulty. 

However, don’t stuff your content with keywords just for its sake. Keyword stuffing will not only make your content sound forced and unnatural but can also get you penalized by Google. Use keywords thoughtfully, and focus on creating quality content that is helpful to your readers.

Strong headlines

A strong headline that accurately reflects the post’s topic is essential to attracting a reader’s interest. A well-written headline will help improve your website’s ranking and increase search engine click-through rates. Your headline needs to be specific and concise, attract attention, and pique curiosity so that readers are motivated to keep reading.

Headlines are vital for on-page SEO writing, as they are one of the first things that search engine crawlers look at when ranking a page. Relevant keywords used in the headline also increase its chances of being noticed when users search for it on search engines.

Additionally, a headline or section heading in the form of a question has a chance of getting picked up as a question for the ‘People Also Ask’ section on the search results page – which can increase the traffic and engagement on your page.

Well-written, informative and contextual content

The body of your post must be well-written and informative if you want to rank high on search engine results pages. Search engines decide whether the content is informative or not via the use of LSI keywords throughout the article. Additionally, the content should provide enough value to the reader to make them want to continue reading it. 

If users find your content helpful, they are more likely to share it with others, resulting in more website visitors and higher rankings. You need to make sure that your content is factually correct as well. You can use references and citations to back up your statements, which will also help to improve your website’s credibility.

Additionally, contextual content is also important. For example, when you write about coffee, you cannot suddenly start discussing selling furniture. If your title is about coffee, the keywords used across the article should be contextual and relevant.

Relevant infographics and images

SEO writing is more than just text-based content. You need to use images and infographics to enhance the reader’s experience. Images can be informative, so try to include them to complement your content. For example, if you have a blog post about marketing, include an infographic or image with relevant information on how marketers can improve their performance using specific techniques or tools. Sharing information in a visual format will make the reader’s experience more enjoyable and help them better understand what they’re reading about.

Additionally, adding the right alt texts to the images is essential. These help users with visual impairments and also help improve your website’s SEO. When adding alt texts, be sure to include relevant keywords so that search engines can index them and improve your site’s ranking.

Internal Linking

A successful SEO writing strategy requires you to learn about the link-building process. Link building can be divided into two parts – backlinking and internal linking. 

Backlinking is when other websites link to your website. It helps improve your website’s ranking because it signals to search engines that your site is a credible source of information. Backlinking is a tried and tested strategy that shows high levels of success in ranking your website. But it can be expensive and time-consuming.

Instead, what you can do is try internal linking. You can link your website’s pages to each other using keyword-rich anchor text that will improve the ranking of those pages. You can also use this technique to funnel visitors from high-traffic pages on your website to specific product or service pages. Internal linking helps to keep users engaged with your website and may even result in increased sales because of the funnel effect.

Proper Call to Action (CTA) buttons

SEO writing forms a vital part of a good content strategy that can help you rank for the right keywords and bring enough traffic to your website. But without a good Call to Action, you will not be able to achieve the desired results. 

When users visit your website, you need to guide them towards taking relevant action, whether it is buying a product, signing up for a newsletter, or filling out a form. You can guide them by using CTA buttons that are placed strategically on your website. The text on these buttons should be clear and concise, and they should stand out from the rest of the content on the page. 

You can also use multiple CTAs throughout your content to increase the chances of conversion. Make sure that your CTA stands out from the rest of the text on the page and is easy to understand. The use of buttons or graphics can also help make a good call to action.


SEO writing is a fundamental part of any digital marketing strategy. Not only does it help drive traffic to your site, but it also improves the overall user experience. Try to implement the above tips while writing your content and see your website rankings improve in no time.