The first impression is the last, and it’s true! A product image is the first thing consumers will see on Amazon, and you’ll only have one opportunity to make a first impression. Humans are visual creatures and according to research, we can process visual information 60,000 quicker than textual information. Quality product photography becomes significant because of the above-stated facts. Also, quality product images can be the difference between products selling and no one wanting to buy them.
A picture does speak a thousand words! It’s important to tell the right story about your products and communicate to the audience through product images. This article highlights the essential things for a professional Amazon product photograph.
What are the things to keep in mind while doing Amazon Product photography?
Focus on Amazon’s Technical Requirements
While doing Amazon product photography, it is necessary to have a look at what their technical requirements are. Amazon allows products images only if they fulfill the following requirements:
- Image formats should be TIFF, JPEG, GIF, and PNG.
- The dimensional requirements say that images should be at least 1000 pixels in either height or width.
- Images must use RGB or CMYK color mode.
- Image names should be in the following format: product identifier(ASIN, ISBN, JAN, etc) followed by a period and file extension. Image names should not contain any dashes, spaces, or special characters.
Keep a White Background During Product Photography
If you have observed, all the product images on Amazon and other platforms have a plain white background. Amazon’s advice is to click product images with a plain white background while doing your product photography.
White backgrounds make your products:
- Attractive by minimizing unwanted distractions.
- Appealing by centralizing the product.
- Feel consistent.
Overall, the purpose of a white background is to provide an aesthetically professional and rich product image. Works best for colorful products by giving a color pop effect.
Pay attention to the lighting and product size while doing photography
Lighting and product size are the key defining factors in photoshoots that influence how the product is perceived by the audience.
With the correct lighting, even the dullest-looking product can be turned into its best form, while product size will define how your product is perceived by the consumers. The size should be such that the product is covering 85% of the image, and 100% of books, music, and video images.
Moreover, natural light works best during product photography to reveal the natural feel of a product, and set your camera in the correct position will further help in achieving the right product size in your images.
High Resolution and Different Product angles
Product images should be of high quality taken by a nice camera depicting products from different angles. A good camera with a high-resolution lens will help achieve that, moreover, lighting should also be correct to take sharp and high-quality product images with no blurriness.
Amazon makes sure that products are depicted from all angles on its platform to help a buyer understand what the products are. Also providing buyers with ample amounts of product images from different angles builds trust and increases conversion.
Avoid Immodest Content
Amazon is a marketplace where you can sell to a wide range of customers. Amazon considers the sensibilities of every buyer a priority, therefore it is important to prioritize the buyer sensibilities before uploading product images.
Considering the reputation of Amazon in the marketplace, more focus should be on your product photography rather than on mannequins and models while shooting, especially for intimate apparel. You’ll not like your images and content to be rejected from the platform.
Takeaway
Aesthetic product images build a high level of professionalism around your products. Product photography is necessary for listing your products on Amazon. You can also market your products and promote your brand. Getting quality images becomes easy once you know the factors that influence them.
Having read this article, you know the importance of Amazon product photography, so it is the right time to invest in a professional product photoshoot. Contact us – Brandshark is a creative digital marketing agency where our professionals create high-resolution product images that capture and highlight the product’s unique details to make the most significant visual impact.
Reference Link: https://sell.amazon.in/seller-blog/how-to-do-product-photography-for-amazon