Imagine an AI so advanced that it doesn’t just analyze data—it creates it. This is Generative AI, a technology that crafts new content, from text and images to videos, speech, and music. With GenAI, the interactions between humans and machines become more lifelike and personalized than ever before. While 75% of generative AI users are aiming to automate tasks for workplace communications, 34% are using it to explore topics that interest them. In this article, we’ve brought forth top 5 Generative AI tools that you need to try in 2024. Read along or hop into sections that interest you the most. 

What is Generative AI? 

Generative AI is an advanced technology capable of producing a variety of content, such as text, images, audio, and synthetic data. The recent excitement around generative AI is fueled by the ease of new interfaces that allow users to create high-quality text, graphics, and videos in seconds. It’s worth noting that generative AI isn’t new; it originated in the 1960s with chatbots. However, it wasn’t until the advent of generative adversarial networks (GANs) in 2014 that generative AI could produce convincingly realistic images, videos, and audio of real people.

How does Generative AI work?

Generative AI begins with a prompt, which can be text, an image, a video, a design, or any other input AI can process. Using various algorithms, AI then generates new content in response, such as essays, or problem solutions.

Initially, using Generative AI tools involved submitting data through an API or a complex process, requiring developers to learn specialized tools and programming languages like Python. But today, innovators in generative AI are enhancing user experiences, allowing requests to be made in simple language. Users can further refine the output by providing feedback on style, tone, and other desired elements.

Generative AI Tools That We Liked The Most

#1 AlphaCode

AlphaCode, amid the rest of Generative AI tools, is a groundbreaking coding assistant that utilizes generative AI to support developers. It specializes in writing code, fixing bugs, and recommending optimal programming solutions. Developers appreciate AlphaCode for its ability to speed up workflows, automate tasks, and aid in learning new programming languages. The tool boosts efficiency, reduces errors, and enhances coding skills. However, in complex scenarios, it may produce less-than-ideal code due to its dependence on established programming patterns.

Key traits:

  • Utilizes generative AI for coding support.
  • Accommodates multiple programming languages and paradigms.
  • Delivers real-time code suggestions and bug fixes.
  • Provides solutions for code optimization.
  • Facilitates collaborative coding with shared recommendations

Used for:

  • Simplifying coding processes to hasten project development.
  • Automating routine tasks to increase productivity.
  • Facilitating swift learning of new programming languages.
  • Efficiently fixing coding errors and bugs.

#2 Scribe

Scribe, unlike other Generative AI tools, transforms content creation by excelling in summarizing articles, composing reports, and supporting academic writing. It is an invaluable tool for journalists, students, and professionals, making research and writing more efficient. Scribe shines in customized tasks, significantly boosting productivity, though complex creative writing might still require a human touch for accuracy.

Key traits:

  • Specialized AI writing assistant.
  • Produces content in various styles and formats.
  • Summarizes articles, writes reports, and supports academic work.
  • Helps with training and documentation.
  • Simplifies the documentation of complex tasks.

Used for:

  • Organizing research and content creation.
  • Producing top-notch documentation and visuals.
  • Generating onboarding materials for new employees, simplifying the process for hiring managers.
  • Assisting companies in onboarding and training clients through detailed, step-by-step guides.

In other news, if you’re interested in how AI is revolutionizing web experiences, explore our recent article on AI-driven websites in 2024

#3 GitHub Copilot

GitHub Copilot transforms coding with collaborative features and seamless integration into widely-used code editors. It provides code snippets, explanations, and context-based guidance, enhancing developer productivity and learning. This versatile tool accelerates coding speed, promotes learning, and supports multiple programming languages. However, caution is advised as some generated code may require refinement, and it relies significantly on external APIs for suggestions.

Key traits:

  • Integrates smoothly with widely-used code editors like Visual Studio Code.
  • Provides developers with not just code snippets but also explanations and contextual details.
  • Offers instant, relevant suggestions for efficient code completion.
  • Supports a wide array of programming languages, catering to diverse project needs.
  • Adapts to individual developer preferences by learning from usage patterns.

Used for:

  • Empowering developers to explore innovative solutions by suggesting alternative approaches.
  • Serving as an educational tool, aiding programmers in grasping new programming concepts.
  • Assisting newcomers in understanding codebases and making impactful contributions.
  • Elevating code quality by promoting adherence to coding best practices and standards.
  • Accelerating the coding process, enabling developers to meet deadlines more effectively.

#4 Bard

Bard is a state-of-the-art chatbot and content-generation tool created by Google, utilizing LaMDA, a transformer-based model. Positioned as Google’s counterpart to ChatGPT, Bard outpaces other Generative AI tools behind. 

Key traits:

  • Utilizes LaMDA, a powerful transformer-based model.
  • Limited-access waitlist serving specific customers in the US and UK.
  • Includes a user feedback rating system.
  • Accessible through individual Google accounts.
  • Empowers users by providing support for software development and programming tasks.

Used for:

  • Helping users understand complex concepts and provides explanations, serving as a study partner.
  • Aiding in brainstorming ideas, generating code snippets, and resolving programming queries.
  • Assisting in drafting written content, including articles, blog posts, and creative pieces.
  • Supporting research and providing concise information on various topics.

#5 Dall-E2

Dall-E2, unlike several Generative AI tools, is an advanced model specializing in image synthesis, enabling artists and designers to unleash new possibilities by transforming text into compelling visuals. Its notable achievements include generating original artwork and customized images. While it successfully bridges the gap between text and images, it drives innovation, albeit with occasional inaccuracies and limitations based on its trained concepts.

Key traits:

  • A specialized generative AI model for creating images from text prompts.
  • Converts textual instructions into detailed visual content.
  • Covers a broad spectrum of image styles and genres.
  • Provides flexibility in adjusting image characteristics such as composition and lighting.
  • Supports both high-level concept visualization and intricate details in imagery.

Used for:

  • Assisting in creating stunning virtual worlds.
  • Generating novel visual concepts.
  • Captivating custom images.
  • Envisioning new ideas.


Generative AI tools open doors to a new era, where machines innovate alongside humans. From coding to visual art, the tools highlighted here showcase technology’s leap forward in the future. But moving ahead, it’s important to recognize both AI’s potential and limitations while balancing it with human guidance for optimal outcomes. Brandshark highlights the synergy between human creativity and AI prowess. We are the best-in-class web design and branding agency as well as a video production company, having in-house experts across wide-ranging disciplines.  Some of our services include: brand strategy and design, video production services, custom web design and development, corporate video production and website development services among others. Connect with us and join the countless brands that have entrusted Brandshark with their success.