Product photography is one of the most important aspects of any ecommerce business. It is the first impression that customers will have of your product, and it can be the difference between making a sale and losing a potential customer.
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Here are 5 essentials for creating good product photography:
The most important part of any product photography setup is the lighting. You want to make sure that your product is well-lit and properly visible. Natural sunlight is always best, but if you can’t use natural light, you should use artificial light with a high color temperature (5000K or higher).
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The background of your product photos is also important. You want to make sure that it doesn’t distract from the product itself, and that it complements the product’s colors. A simple white background or a complementary color background can work well.
Cloth backdrops can be very distracting and can often clash with the colors of your product. Paper backdrops are a better option because they are simple and neutral, and they won’t distract from the product itself.
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A good quality camera is essential for taking good product photos. You don’t need a professional DSLR camera, but you do need a camera that has manual controls so that you can adjust the exposure and white balance as needed.
A DSLR camera is the best option for high end product photography. They have manual controls that allow you to adjust the exposure and white balance as needed, which is essential for getting perfect product photos.
Even the best product photos will need some editing to look their best. Basic photo editing software like Photoshop or Lightroom can be used to adjust the brightness, contrast, and colors of your photos.
Props can be used to help show off your product in its best light. Props can be anything from simple items like flowers or books to more elaborate set-ups like food or office supplies. Adding props to product photography can help show off your product in its best light, but be careful not to overdo it. Also focus on moodboarding before your start the shoot.
If you’re looking to take your product photography to the next level, Brandshark can help. We are a creative digital marketing agency with years of experience helping ecommerce businesses across India with high-end product photography. Our team of experienced photographers will work with you to create product photos that will make your product stand out from the competition. Contact us today to learn more about our product photography services in Bangalore.