Ecommerce Advertising: Why ROAS Drops When You Scale
If ₹50K in ads brings a 4x return, then spending ₹2L should bring more, right? Wrong. As you increase spend, costs rise, clicks slow down, and that 4x quickly drops to 1.8x. It’s not that your ads stopped working – it’s that ROAS doesn’t grow in a straight line....
Shiprocket Complaints Every Seller Is Talking About (& the Platforms Solving Them)
There was a time when Shiprocket was every D2C brand’s go-to logistics partner. But over the past year, that story has changed. What was once the great equaliser for eCommerce brands has slowly become a growing source of frustration. Social media is now filled with...
5 Top Payment Gateways for National and International Payments (2025)
Every failed payment is lost revenue. It’s a customer who wanted to pay but couldn’t. Maybe their card was wrongly declined. Maybe UPI didn’t go through. Maybe your gateway stopped working at the wrong time. Now think about this happening hundreds or thousands of...
How Crawlers Work & Why It Matters for Your Rankings
More than 252,000 new websites go live every day. This raises the question: how does Google even know these sites exist, let alone rank them? Do they manually check each one? Of course not. The answer is crawlers. But before we dive into how crawlers work, let’s know...
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