The Evolution Of Branding
Whenever someone talks about Branding, a staple definition stating that it is concerned with designing a logo and tagline which helps to identify one firm’s product from another firm’s product is discussed. Sure, for a long period of time that is what this...
Impact of New E-Commerce Norms on online marketing efforts of E-Commerce websites
In the past few days, one of the most hotly debated topics has been the future of E-Commerce platforms in India. The recent amendments in the policy regarding E-Commerce in India have created two parallel spheres of public opinion. One sphere advocates in...
Social media and Political Communication in India
By Tabarez Ahmed Nayazi. Social media has emerged as a vital tool of communication and has created new ways of mobilizing public opinion and encouraging participation in political and civic activities – ranging from joining online petition and social groups, posting...
Musers generate Users: TikTok as a marketing platform
Tik Tok is a revolution in its own right. It is still unbelievable how it made lip-syncing as a contagiously influential trend. Tik Tok is estimated to have around 200 million users, most of who are teenagers. Started as an entertainment-based app, Tiktok...
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