Drop Shipping Businesses: The story of Ali Express
Drop shipping refers to the practice of purchasing items from a third-party and shipping it to the customers directly. This implies that the retailer would not own the product but maybe like a middleman bridging the gap between the actual seller and the customer. It...
Impact of GDPR on Indian E-commerce Businesses.
The media and web was recently abuzz with the stirring debacle that Facebook and Google just faced. But what caused it? It was the effect of GDPR, a radical legal regulation that the European Union passed. What is GDPR? General Data Protection Regulation (GDPR) is a...
Tweet it to Win it – Role of Twitter in Indian Politics
Communication and Politics go hand in hand. The key to shining in politics, as often seen, is to be an effective communicator and to be able to connect with the public. In order to achieve desirable communication with people, politicians these days are resorting to...
NEW TRENDS IN DIGITAL MARKETING
Digital Marketing is an ever-changing area of business and it is important to stay updated with the new trends entering the marketplace. With an aim to become more visible to our audience and to reach out to them quickly to grab the business, we need to understand the...
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