What Is Brand Positioning And Why It Is Important For A Business
When you hurt yourself, do you ask for a bandage or a Band-Aid? Companies that have achieved success like Coca-Cola and Band-Aid share one critical thing in common: an outstanding brand positioning strategy. In actuality, these brand names have transformed into...
5 things to keep in mind while doing market research for small business
For small business owners, market research is an essential part of their success. Knowing the market and understanding what customers are looking for can help entrepreneurs make informed decisions about their products, services, and pricing strategies. However, market...
10 small business ideas in UAE
The United Arab Emirates (UAE) is a great place to start a business. With its rapidly growing economy and strong infrastructure, Dubai has become one of the most desirable places for entrepreneurs to set up shop. Whether you’re looking to open a large-scale business...
How to Differentiate Your Brand Through Packaging
Packaging design is an essential element of branding, and a powerful tool for differentiating your product from the competition. Packaging not only serves as protection for the product, but it also provides a space to communicate important brand messages that will...
Canva vs Photoshop: Which Is The Better Tool For Designing?
Canva and Photoshop both cater to the needs of designers, yet have some distinct differences between them. It is crucial to determine which features you require in order to select the program that best suits your individual needs. Each one has separate applications...
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