Ever accidentally deleted an email and had to redo the entire campaign from scratch? It’s beyond frustrating. While the email marketing software industry is growing more competitive day by day, marketing teams invest weeks in finding the perfect email marketing tool. So, whether you’re a B2B company or an ecommerce brand, which tool best fits your needs? In this guide, we’ll break down the ins and outs of email marketing tools list, their various features, and help you choose the right one. Ready to save your team’s precious time? Let’s get started.

What is an Email marketing tool?

By the end of 2027, email marketing is expected to reach an average of $17.9 billion, with 361 billion emails sent per day. Going by research, email marketing tools are essential, let alone effective. An email marketing tool refers to any software or platform designed to facilitate the creation, distribution, and monitoring of email campaigns. It streamlines tasks such as email design, subscriber list management, and campaign analysis. Benefits of email marketing tools are wide ranging. These typically offer a range of professionally designed email templates and analytics dashboards, enabling users to concentrate on essential metrics such as open rates and click-through rates. Additionally, they incorporate features like email automation, segmentation, and personalized messaging capabilities.

What to look for? 

Amidst an array of email marketing tools list, selecting the appropriate tool hinges on your business’s individual requirements, the scale of your email subscriber base, your financial resources, and the functionalities necessary for your email marketing endeavors. Here are the fundamental factors to consider when assessing email marketing tools:

  • Simplicity of operation:

Your email marketing tools ought to have a friendly design with an interface that’s easy to navigate. Wrestling with a tool steals time that could be better spent on essential business tasks.

  • Cost considerations: 

No discussion on email marketing tools list is complete without considering budget. Evaluate both immediate expenses and potential long-term costs as your subscriber base or feature requirements expand.

  • Building email lists: 

Establishing email lists is essential. Subsequently, you should have the capability to readily craft campaigns aimed at your lists (such as “newsletter subscribers”). Effective email list management facilitates the delivery of pertinent emails to various audiences and ensures your emails reach recipients’ inboxes.

  • Customer segmentation: 

Your email marketing tools list should include everything that can assist you in targeting specific demographics and interest clusters. Therefore, one of the pivotal parameters to look for is whether these tools can utilize segmentation to fine-tune your marketing initiatives for enhanced efficacy. 

  • Transactional emails: 

By including payment confirmations, shipping updates, and password resets, these non-promotional communications become vital for customer satisfaction and operational efficiency.

  • Email automation workflows

Email automation workflows are indispensable when handling large numbers of contacts. For instance, you can automate welcome emails for new subscribers and set up an abandoned cart sequence for customers who leave items in their carts. The complexity of automation workflows can be tailored to your preferences, ensuring contacts remain engaged without requiring additional effort on your part.

  • Analytics and reporting: 

Detailed insights covering metrics like open rates, click-through rates, and bounce rates are essential for shaping strategy and enhancing campaigns over time.

  • Templates and design: 

Access to professionally designed, mobile-responsive templates can streamline the email creation process and uphold a polished appearance for your emails.

  • SMTP server: 

Leading email marketing platforms feature their own SMTP servers, ensuring high deliverability rates and maximizing the likelihood of emails reaching recipients’ inboxes instead of being marked as spam. This is crucial, particularly for sending bulk campaigns.

  • Integration with other applications: 

Whether your website operates on WordPress or you utilize platforms like Shopify or WooCommerce, plugins facilitate seamless integration with third-party tools, enhancing the functionality of your email marketing service. For those aiming to broaden their outreach with multichannel campaigns, and payment solutions, choosing an email marketing service integrated with a CRM can be beneficial.

The Ultimate Email Marketing Tool list to Boost your Ecommerce Sales 

#1 Mailchimp

Mailchimp tops our email marketing tools list. It has long been a favorite among email marketing tools due to its early offering of a free plan. It’s particularly well-suited for B2B and small businesses. Mailchimp serves as both a marketing automation and email marketing platform. It operates under the trade name of its parent company, Rocket Science Group, which was established in 2001 by Ben Chestnut and Mark Armstrong. Nevertheless, it remains an excellent choice for novice email marketers or those in the early stages of developing their email strategy.

Key features include:

  • Customer journey builder
  • Sent time optimization
  • Behavioral targeting
  • Custom templates
  • Dynamic content
  • Signup forms and opt-in forms
  • Mailchimp surveys

#2 Brevo (formerly Sendinblue)

In our email marketing tools list, Brevo comes second. It offers a comprehensive platform catering to various marketing needs alongside other channels such as SMS, Facebook Messenger, and chat. Additionally, it incorporates a built-in CRM, essentially combining email marketing functionalities with customer service capabilities.

Key features include:

  • Personalization for both email and SMS
  • Mobile-responsive drag-and-drop email editor
  • Marketing automation
  • Email personalization
  • Landing page builder
  • Live chat support
  • Sales CRM integration
  • Facebook ads integration
  • Heat map reporting

#3 Omnisend

Omnisend is an email platform designed specifically for ecommerce enterprises. It offers pre-configured ecommerce workflows, cart abandonment emails, and automation splits. This enables business owners to swiftly establish their operations. Additionally, it provides a range of popup features including standard popups, wheel of fortune popups, and sign-up boxes, eliminating the necessity for a separate popup tool.

Key features include:

  • Email, SMS, and push notifications
  • Facebook custom audiences integration
  • Marketing automation
  • Pre-built eCommerce workflows
  • Email A/B testing
  • Advanced segmentation

#4 Hubspot

No discussion on email marketing tools list is complete without Hubspot. It offers a complimentary email marketing plan enabling users to deploy pop-ups, email capture forms, and send email campaigns to their audience. Tailored for B2B companies, it encompasses all essential features for initiating email marketing endeavors. What sets it apart is the seamless transition to other Hubspot suite offerings like the sales and marketing hub, granting access to additional functionalities as your business expands.

Hubspot boasts an exceptional customer relationship management (CRM) feature, facilitating the retention of customer data and the implementation of targeted campaigns. Moreover, it can be seamlessly integrated into the workflows of sales and customer service teams, all within the same platform.

Key features include:

  • Email automation
  • Form automation
  • Live chat support
  • Dynamic personalization
  • ABM (Account-Based Marketing) tools

#5 Drip

Drip is an email marketing automation platform specifically designed for ecommerce businesses. It offers a range of pre-configured workflows, including welcome series, abandoned cart campaigns, post-purchase follow-ups, win-back sequences, and birthday greetings. One notable feature is the ability to set up these workflows with just one click.

Drip boasts an advanced drag-and-drop email builder that simplifies the addition of product attributes, such as price, to emails. With a single click on the dollar sign icon, prices can be instantly displayed for every product featured in the email. The platform’s analytical capabilities enable users to access lead scores and track the lifetime value of each subscriber on their mailing list.

Key features include:

  • Robust automation capabilities
  • Rapid creation of email flows and drip campaigns
  • Access to pre-designed templates
  • Advanced audience segmentation
  • Seamless integration with over 100 ecommerce tools and platforms


While we wrap up our guide to email marketing tools list, keep in mind to avoid opting for the premium plans right away. More so, if your monthly email volume is under 1,000. We suggest beginning with the free plan to evaluate the interface, assess the ease of use of the automation features, and determine if the tool adds value. You can upgrade later if you find it satisfactory!At Brandshark, we lead the pack in the broad spectrum of digital marketing and corporate video production. From email marketing strategies to video production services, we consistently test our capabilities and excel across the board. If you feel Brandshark ticks all the boxes, reach out to us, and see for yourself the difference we can make!