Numerous businesses and brands recognize the importance of SEO for their digital presence, as well as to bolster their business. With two options available – Shopify SEO and WordPress SEO- you must determine which platform will meet your requirements while staying within budget. To get maximum benefits from this endeavour, it’s beneficial that you find a system that is advantageous in terms of optimization while still suiting your needs financially. If you’re seeking to understand what SEO platform is best for your website, then this article will provide the insights needed. In addition, if you’d like to further explore how SEO can enhance a site’s discoverability and visibility while uncovering its other advantages, please read below.

Why Does SEO Optimization Matter?

It’s no secret that SEO can help brands create a reliable website with an efficient user experience through search functionality. But in today’s aggressive market, prioritizing SEO strategies is more vital than it has ever been before.

Not only is SEO essential for search engines, but it can also significantly enhance the user experience and usability of a website. The trust engine itself boosts your brand’s credibility in the eyes of customers as you show up at the top positions on their searches; this will help to build trust with them and encourage more people to visit your page. As a bonus, good SEO practices result in improved visibility which can easily lead to increased conversions.

SEO not only optimizes website visibility, but it can also help you promote your website on social media platforms like Facebook and Twitter. For instance, when someone searches for your site on Google or Yahoo, chances are that they’re going to share it too through various other social networks. Furthermore, SEO is essential for the successful operation of a website, particularly larger ones. With multiple authors contributing to the same site, everyone can benefit from SEO in direct and indirect ways. This means an increase in search engine traffic as well as having standard guidelines (checklists) before publishing content on their websites.

Generally, it’s agreed upon that sites with better search engine optimization will have more customers and generate higher sales when two websites are selling the same product. That’s why having a robust SEO strategy is of paramount importance to businesses. 

If you’re looking for an edge in the digital marketplace or plan to start your eCommerce business, it’s crucial that you optimize your website for search engine optimization (SEO). This can prove to be a challenging task, which is why it may be beneficial to enlist an SEO outsourcing company in India, it often yields impressive results at a fraction of the cost.


Shopify is the ultimate eCommerce platform that provides businesses with an array of possibilities to customize and develop their online store. With Shopify, you will have access to sell across multiple channels – from web stores and mobile applications, social media outlets and marketplaces, and even physical storefronts! As an administrator on this platform, be in full control over products, inventory tracking as well as payments & shipping. Consulting a Shopify development company can help make sure that your Shopify website looks perfect, runs smoothly, and is optimized for maximum growth.

Shopify is cloud-based and hosted, which eliminates the need to upgrade or maintain software/web servers. This allows you increased flexibility as your business can be accessed and run from any place with an internet connection.


WooCommerce is a top-rated WordPress plugin designed to give users the power to easily create and manage an online store. What sets WooCommerce apart from other platforms is its user-friendly setup, extensive customizability, and long-term maintainability. Plus there’s no need for coding skills – even novice webmasters can harness this amazing eCommerce platform with ease! Consequently, it has become one of the most popular tools for building successful businesses on WordPress sites.

Factually, WooCommerce is the leading eCommerce platform worldwide, and its market penetration rate of 42% denotes that more than 40% of all online shops use it to operate their enterprise. And if you need help with that, you can always avail expertise from a WordPress website development company & create the perfect WordPress site that is tailored to suit your unique requirements.

If you confused between SEO & SEM? We recommend taking a deep dive into SEO vs SEM & learn their key difference!

Key Pointers To Choose An SEO-Friendly Platform

Customising Title Tags, Meta Descriptions, URLs, Header Tags

Initially, finding an outlet that allows you to modify your title tags, URLs, Header Tags and meta descriptions is essential. These components are essential for targeted keywords from your business to be placed strategically. Furthermore, having the ability to incorporate a “Call-to-Action” into this area could increase the probability of engagement with viewers when compared to similar listings.

If your platform lacks the ability to customize title tags, meta descriptions, URLs and header tags for fundamental pages like the home page, product pages and collection pages you may have difficulty controlling how Google displays your website.

Well-Optimized URL Structure And Simple 301 Redirects

Creating URLs automatically can pose an immense problem for eCommerce platforms, especially when it comes to product pages and dynamically generated content. This makes it even harder for search engines to comprehend the website structure. The URL is a critical factor in SEO, as it informs the search engine of what your page contains and directs it to its location. Therefore, when making decisions concerning an eCommerce platform, consider one that allows you to effortlessly edit URLs so their structure meets the requirements for optimal search engine optimization (SEO). This will ensure your website remains visible and accessible on a variety of browsers.

Mobile Customization

Crafting an online store necessitates the diligent consideration of customer experience when accessing your page from a mobile device. To ensure their optimal shopping journey, you want to investigate advanced eCommerce platforms that provide options for optimizing your website’s responsiveness on any screen size and shape; this could be through an app dedicated to creating stores or by using an adaptive design that automatically adjusts depending on the display size.

Furthermore, an SEO-friendly eCommerce platform should provide a way to address any duplicating content issues that may appear on your website’s root domain and mobile site. These can typically be resolved with the use of rel=canonical tags, notification in Google Webmaster Tools, and a mobile XML sitemap – which will conveniently be handled by the platform’s support team if it doesn’t already have these features integrated.

Consider these essential elements of Mobile SEO before deep diving into the eCommerce landscape.

Powerful Internal Search Feature And Proper Indexation Of Internal Search Results Pages

Undeniably, most eCommerce sites grant their website visitors access to an internal search engine allowing them to look for items or categories beyond the ones available on the platform. Unfortunately, many of these internal searches fail at delivering satisfactory results and often do not give any response whatsoever regardless of how simple a query might be. So, a dependable eCommerce platform could provide accurate results regardless of whether customers search with the product name, SKU number, category or any other relevant descriptor. This will enable users to quickly and efficiently filter through your products.

Moreover, it is essential for the platform to grant users control over whether these pages appear on external search engines and how they are presented in the SEO category. Thus, you or any person from your eCommerce support team must possess the capacity to amend individual internal search results page title tags and meta descriptions as well as adjust the content of that page.

Internal search results pages can be powerful tools when utilized properly, as they provide information that is purely based on what your users are searching for. Nevertheless, it’s always best to avoid having thin or duplicate content; thus indexing all internal search result pages on Google, Bing and other search engines should not be an option. With the help of these effective SEO strategies, you can ensure a higher ranking in SERPs and make sure you’re getting quality traffic to your website.

Good Customer Support And A Savvy Technical Team

Harnessing the power of SEO strategies for your eCommerce platform is key to success, and that’s why it’s imperative to maintain a healthy relationship with their support team. This will ensure you are able to stay up-to-date on important recommendations so that your online store can remain compliant and continue soaring high. When you want to set up an online store, the most qualified web developers and SEO professionals must understand your unique eCommerce platform. Before selecting a company for this task, make sure both parties are fully aware of what needs to be done; pay attention as well to any informational resources at hand. In this way, customizations can be made correctly and efficiently without compromising quality or creating delays in the process.

Search results pages that are internal to your website can be extremely useful for boosting your SEO plan. They show the exact terms users search for, and consequently, provide valuable information on what is relevant to user searches. However, in some cases these same search pages may have duplicate or low-quality content; so it is advisable not to index them all on major search engines such as Google and Bing.

Shopify SEO


  • Easy implementation: Shopify SEO is a powerful and resilient platform that facilitates businesses in boosting their profits with minimal effort and fuss. The technological complexities of website optimization are eliminated as the site’s backend provides an easy-to-use interface for incorporating effective, relevant Search Engine Optimization strategies.
  • Fully SEO-featured: Shopify offers key SEO features that are essential for store owners. It provides you with automatic sitemap generation, canonical guidance, personalized URLs, 301 redirects and editable title tags – all of which can help increase your online visibility.
  • Speed Shopify is an ideal platform for today’s online store owners, as it is light and responsive. This ensures a seamless experience on your e-commerce site with fast loading times.
  • Uptime: With the incredible uptime that Shopify provides, you can have confidence knowing it will help your business reach new heights.
  • Support: Having reliable customer support can be a great asset for SEOs in need of assistance. Fortunately, Shopify offers devoted and responsive help with their live chat, and email contact options, as well as four different phone numbers, to suit your geographic location that is available around the clock.
  • Apps: Shopify has created several helpful SEO apps to simplify your life. For example, these apps are tailored to the needs and regulations in various countries so that you can get the best results for your site.


  • App reliant: Although we are captivated by the wide variety of apps available on app stores, there is still a great deal of scepticism. As an example, Shopify relies too heavily on third-party applications to meet its sophisticated SEO requirements. We believe that more in-house features would be ideal and create better trust among its customers.
  • Many useful but pricey apps: Shopify’s Lite version is the most affordable option at only $9 a month, but it doesn’t provide all of the features needed to create a fully-featured online store. Without utilizing any apps for convenience, you’d have to manually input data into your software which is tedious and time-consuming. Alternatively, if you want someone else to do this kind of work for you then expect to spend anywhere between $50-$300 per month on labour costs.
  • Residing outside of North America, the UK, Australia or New Zealand can make it difficult to get instantaneous help from general support if technical issues arise. In such cases, you may need to post your query on a forum in order to receive a response from an expert instead.

WordPress SEO


  • The options for customizing your store on WordPress with a platform like WooCommerce are virtually endless. By tapping into the code available here, you can create an e-commerce site that is unique and truly reflects your brand’s personality.
  • WooThemes WordPress is the perfect solution for all your design needs, offering an array of stunning and professionally-crafted mobile-responsive themes! Each theme pairs perfectly with WooCommerce stores, giving you endless creative possibilities. With sophisticated designs made to order just for you, there’s no better way to make your website stand out from the crowd.
  • With WordPress’ renowned SEO capabilities, you can take advantage of the blogging infrastructure and manipulate your store’s metadata. This means WooCommerce provides all that is essential to exploit Search Engine Optimization, allowing you to top those Google rankings.


  • With WordPress, you won’t be able to get direct phone support. If you have an issue or problem, your best bet is to submit a ticket or search the forum for answers – not the ideal situation!
  • When combined with Shopify, WordPress loading times are noticeably slower and performance weaker than that of Shopify’s dedicated servers.

If you plan to go ahead with creating the perfect website for yourself or your business, you need the perfect content. For that, you can try out these top content writing tools for SEO.

Which is better for SEO: Shopify vs WordPress?

Taking quality SEO measures for a brand’s website and digital properties is always beneficial to its marketing goals. Shopify SEO and WordPress SEO are two reliable eCommerce platforms that can help you make sure your products reach the right audience. Implementing these systems will guarantee better visibility, more conversions, and increased customer satisfaction in no time.

WordPress provides excellent control over all aspects of your store, including crucial SEO elements such as meta descriptions and titles. Shopify is an easy-to-use eCommerce tool with a wide range of SEO plugins in its App Store. Both offer apps, integrations and other functions to help boost your store’s performance, as well as provide simple usability backed up by great support services.

Although you must pay a monthly fee with Shopify, it provides all the vital features needed to be successful and eliminates worries about hosting companies having inadequate traffic or intermittent downtime. While WordPress might have some advantages for SEO over Shopify, bear in mind that this platform is self-hosted which necessitates technical knowledge both to install and set up.

If you’re looking for creative digital marketing agency solutions, the options are endless! Ultimately, however, the right solution depends on your needs. Choosing between WordPress and Shopify can be daunting, especially when you’re trying to decide what works best for your needs. 

WordPress or Shopify? If you need a personalized experience, such as the aid of professional developers, then WordPress is the way to go over Shopify. On the other hand, if you don’t possess any background in creating online stores and want something easier to work with – then Shopify would be ideal for that purpose. Meanwhile, when it comes down to flexibility and development tools available: WordPress is more suitable for experienced programmers than ordinary store owners who prefer reducing calls to tech-savvy people in order to make certain changes. Moreover, newbies wishing to establish a blog should definitely go with WordPress. Ultimately though it’s all up to what you decide best fits your individual requirements.