B2b Waterproofing Solutions Case Study
Project brief: Search engine optimization, content strategy
About
One of India’s largest B2B Waterproofing Solutions providers, this industry leader has been at the forefront of construction chemicals since its establishment 40+ years ago.
With a strong commitment to innovation and R&D, the company consistently enhances its product offerings, adapts solutions for evolving industry needs, and pioneers new advancements through close collaboration with customers. Their market-driven research approach has cemented their leadership in the construction chemicals sector. Notably, they are the only construction chemical manufacturer in India to hold ISO 9001:2015 accreditation for Research & Development, underscoring their dedication to quality and innovation.
Scope
Search Engine Optimization
Content strategy
Industry
B2b Waterproofing Solutions
The Challenge
Lack of Brand Awareness
Lack of brand awareness outside the Mumbai subregion posed a challenge for them as a waterproofing company. We aimed to expand recognition and build trust across India through strategic approaches.
Active lead generation through SEO
Achieving top rankings for competitive keywords can be challenging due to established businesses like Dr. Fixit dominating those positions. This intense competition can result in lower visibility and reduced organic traffic, impacting our lead-generation efforts.
Our Solution
SEO Using Informational Content
We created captivating informational content that spoke directly to our target audience looking for answers related to waterproofing solutions. By appealing to both users and search engines, we effectively increased organic traffic and improved our online visibility.
Market Assessment
We did thorough research to identify their competition’s organic keywords benchmarking and target audience. Based on our findings, we created a strategy that effectively highlighted their authority in topics, which ultimately led to capturing the attention of their intended audience and establishing a strong presence in their industry.
Local SEO
We implemented a local SEO strategy to gain rankings and create awareness in our target regions. We leveraged these rankings to compete for high-difficulty keywords used by established companies such as Dr. Fixit in the waterproofing niche. This approach significantly boosted our presence on search engine result pages (SERP) and drove a surge of organic traffic to our website.
Active engagement on discussion portals
Leveraging Quora as a part of SEO strategy. Quora is a popular question-and-answer platform where users seek information and insights on various topics. By actively participating in Quora and providing valuable answers to queries related to waterproofing pain points, the company was able to position itself as an authoritative source in the industry.
Unmatched results
45%
growth in clicks on google search1
51%
growth in impressions on google search1
25%
growth in ranking keywords1
27%
growth in keywords on first page1
1 YoY comparison
Looking to enhance your business?
What our clients say about us
Ayush Jha, Speridian
Brandshark team’s unwavering dedication to our brand’s success has been a critical factor in propelling our business to new heights.
Insights: Illuminating minds, empowering a smarter World.
Let’s Get Started