Marketing mix refers to the combination of various elements that assist the company in attracting customers to purchase the company’s products. It includes the product, the price, the location, and the promotion. Advertisement and Sales promotion are marketing...
Advertising is never easy, especially when you have “restrictions.” Yes, many businesses are subject to state or national laws and regulations. Several countries, for instance, restrict the direct marketing of alcoholic products. What happens when a...
Overview The internet truly evolved when it heralded the birth of an entirely new industry that would eventually revitalize the marketing industry. We’re discussing Digital Marketing, a concept that has shaped how businesses connect with customers, frequently...
Overview Consumers today have high expectations for digital experiences that are responsive, fast, seamless, and personalized. New technological advancements are pushing the limits of what technology can do and what users expect, requiring organizations to think...
Marketing is the backbone of a business and a prominent way to advertise your products and services to a large audience. Marketing tactics are being revolutionized with time and with the launch of new technologies, new methods are being developed to make marketing...
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