Overview Digital Marketing helps brands to focus on targeted audiences enabling them to bring in high revenue with little investment. The scope of digital marketing is very vast and varied. As per the statistics, around 60% of the population of the world uses the...
Overview Uploading images without considering alt text impacts negatively on the website’s SEO. This is because search engines like Google and Bing cannot understand visual images unless an alt text is attached to them. Alt text, therefore, are vital for the...
Overview Google and Facebook are the most prominent players in the paid media market. For business owners who would like to invest in online advertising, a question that they often come across is: Google ads or Facebook ads, what is right for my business in 2022?...
Google Ads Campaign Strategy 2020 | How to create effective Google Ads Campaign? In today’s digital world, businesses are in a cut-throat competition to widen their customer base and outrun their competitors. Each new customer you obtain, each product you sell, and...
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