Surf Excel: Brand Awareness through Negative Publicity?
Recently, Surf Excel came under heavy fire for its new advertisement showcasing the spirit around the festival of Holi. Although the video was seemingly innocent with a very simple yet impactful message, a certain faction of people managed to twist the message of...
INFLUENCE OF SOCIAL MEDIA ON UPCOMING LOK SABHA ELECTIONS.
In a couple of months, elections to constitute the 17th Lok Sabha will be held all across the country. The entire nation is preparing for what is definitely going be a hard-fought battle between the 2 major political parties in the country and other small...
Advertising Made Easy: A LOOK INTO GoHoardings.com
In the spring of 2016 Vikas Sharma and Deepti Awasthi Sharma started a business venture which catered to entities looking for Out of Home (OOH) hoarding solutions. They identified a lack of structure when it came to outdoor advertising, particularly with...
How Brands Used the #10YearChallenge
Facebook’s recent #10YearChallenge became a viral trend in a short span of time and drew a massive response from users of Facebook who posted their ‘before’ and ‘after’ pictures on their account to participate in the challenge. While a certain faction of...
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