by Ankur Sharma | Oct 31, 2026 | Blogs
You open a shopping app to buy a ₹499 phone cover. Twenty minutes later, your cart includes a charging cable, a pair of shoes, and a skincare product you never intended to purchase. What started as one planned purchase has turned into four. This is impulse buying,...
by Ankur Sharma | Oct 29, 2026 | Blogs
What happens when a business increases its marketing budget by 30%, hires more people, and launches new campaigns, but revenue barely moves? For many founders, this is where growth becomes frustrating. More investment and effort are going in, but the results...
by Ankur Sharma | Oct 28, 2026 | Blogs
A property developer spends ₹1 lakh on Google Ads and another ₹1 lakh on Meta Ads. Google generates 80 enquiries, while Meta delivers 200. At first glance, Meta looks like the winner. But what if Google produces 15 site visits and Meta generates only five? ...
by Ankur Sharma | Oct 27, 2026 | Blogs
Your performance ads are generating sales today. But what happens when you stop spending? Will customers still search for your brand, remember your products, or choose you over competitors? For many D2C businesses, this is where branding vs performance marketing...
by Ankur Sharma | Oct 26, 2026 | Blogs
What if spending ₹10 lakh on ads generated less profit than spending ₹5 lakh? It sounds counterintuitive, but it is a common challenge for growing D2C brands. When sales slow down, founders often assume that increasing the advertising budget will attract more...
by Ankur Sharma | Oct 23, 2026 | Blogs
Your revenue is up 40% this year. Your ROAS looks healthy on the dashboard. Yet somehow, there’s less cash in the bank than there was twelve months ago. For many D2C brands, revenue growth creates the illusion of business success. Orders increase, advertising...
