Brand Storytelling Video: How Microdrama Is Changing Marketing
The “Skip Ad” button is your brand’s biggest competitor, and 70% of users are hitting it within 3 seconds. Whereas microdrama series are being watched to completion and reshared. The difference isn’t production budget or celebrity endorsements. It’s the...
How JioMart Is Crushing Zepto, Blinkit & Other Quick Commerce Brands
A few years ago, 10-minute grocery delivery sounded unrealistic. Today, it is expected. Quick commerce did not grow gradually. It scaled at speed. Dark stores multiplied across metro neighbourhoods, funding flowed aggressively, and platforms competed to shrink...
5 Best AI Tools You Need to Try in 2026
AI is no longer something people experiment with out of curiosity. In 2026, it has become a core part of how individuals and businesses work every day. What started as simple chatbots has now evolved into complex platforms that can write, code, design, research and...
How to leverage guest blogging for SEO growth in 2024
Does it ever feel like you’re publishing great content, but hardly anyone outside your own audience is seeing it? That’s a common challenge for many blogs. Guest blogging can help break that bubble by putting your content in front of fresh, relevant readers.According...
Why ROAS is Low For Skincare Brands in India
A decade ago, there were barely 30 skincare brands advertising online in India. Today? Over 1,200 registered brands are competing for the same scroll space, from legacy players like Himalaya and Biotique to D2C disruptors like Minimalist, Dot & Key, and...
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