Why Are There So Many Failed Brands in India’s Beauty Market?
Recently, we came across Sugar Cosmetics’ financials, and honestly, we were surprised. Revenue down 18%. Losses doubled. This is the same brand that had built a massive following and positioned itself as the go-to for Indian skin tones, and now it’s...
How to Create Branded Social Posts with Google Pomelli: 2025 Guide
AI tools can create gorgeous visuals in seconds. But when you use them for your business social media, the cracks start to show. The logo ends up in the wrong spot, the colours are off, the fonts don’t match your typography, and the post simply doesn’t...
Immersive Emotional Branding: Going Beyond the Visual in 2025
People are expecting more than just traditional branding from brands. They’re expecting emotions. They’re expecting immersion. They are expecting to have all their senses engaged. This helps the brand and audience build a deeper emotional connection and that is...
What Is Meta Andromeda (& How to Use It to Your Advantage)
“My ROAS died overnight.” “CPA doubled.” “Andromeda killed my campaigns.” You’ve probably heard variations of these complaints everywhere. And honestly, they’re not surprising. Meta announced Andromeda back in December 2024, but most advertisers didn’t get the update...
The Proven 6-Month SEO Strategy for B2B Startups
A lot of people think SEO works the same for every industry. Write a few blogs, target high-volume keywords, wait for traffic, and call it a day. Sounds nice… but it falls apart the moment you try it in B2B. Because in B2B, traffic alone doesn’t mean much. What...
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