ChatGPT vs. Perplexity: Which AI Tool is Right for Your Marketing Strategy?
Artificial intelligence is redefining marketing, providing tools to write, analyse, and strategise in ways we never thought possible. But with so many options, selecting the right AI tool can be overwhelming. Two major players, ChatGPT vs. Perplexity, have emerged as...
Failure of Anarc Watch by Techburner: Why Influencer Products Do Not Work in India
The Indian market has seen a surge in influencer-driven products in recent years, fueled by the rise of content creators on platforms like YouTube and Instagram, 84% of consumers like to make their purchases simply on the recommendation of influencers. Among these was...
How to Start Podcasting for Your Business
The podcast industry in India is growing at an impressive rate of 30% annually, with over 57.6 million monthly listeners. This massive surge in popularity presents an incredible opportunity for businesses to connect with a highly engaged audience.Podcasting for...
What is ORM in digital marketing
In today’s online world, what people see and say about your brand can make or break your success. Online Reputation Management (ORM) in digital marketing is all about ensuring your brand leaves a positive impression on potential customers. It helps businesses build...
10 Tips on How to Choose a Video Production Firm
Video content stands at the top of any chart if someone needs to grab your attention in today’s digital-first world. 90% of marketers agree that video gives them a good return on investment. A good video is much more than a creative asset; it is a strategic tool...
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