How Sobha Realty is handling COVID-19 situation? A real estate digital transformation case study
The times have changed significantly as we are devastated by a global crisis in the name of COVID-19 and real estate is one of the sectors that has been hugely hit by the COVID-19 pandemic. As the global pandemic has confined everyone to their homes, the real estate...
Branding vs Marketing? A start-up’s way out.
Owing to the tough competitive standards that prevail today, Startups have clearly understood the importance of being visible. They put in great efforts to ensure their organizations are highly visible and their presence is distinguished. In the process of achieving...
A Case of Controversy Due to Mistaken Identity
A case where an entity is subject to unwanted and undeserved controversy due to an identity mismatch is not something that has come to the fore for the first time. The recent Surf Excel- MS Excel controversy is a perfect example of such happenings wherein they...
Surf Excel: Brand Awareness through Negative Publicity?
Recently, Surf Excel came under heavy fire for its new advertisement showcasing the spirit around the festival of Holi. Although the video was seemingly innocent with a very simple yet impactful message, a certain faction of people managed to twist the message of...
How Brands Used the #10YearChallenge
Facebook’s recent #10YearChallenge became a viral trend in a short span of time and drew a massive response from users of Facebook who posted their ‘before’ and ‘after’ pictures on their account to participate in the challenge. While a certain faction of...
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