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Display Ads vs. Search Ads: Key Differences

Display Ads vs. Search Ads: Key Differences

by Ankur Sharma | Nov 14, 2023 | Blogs, Digital Marketing

Businesses often find themselves at a crossroads, deciding between the dynamic avenues of display ads vs search ads. Nevertheless, understanding the nuances between these two key players is crucial for any effective digital marketing strategy. So, let’s unravel...
Optimizing Dynamic Search Ads for Maximum ROI

Optimizing Dynamic Search Ads for Maximum ROI

by Ankur Sharma | Nov 10, 2023 | Blogs, Digital Marketing

Being ahead of the curve isn’t merely a strategic choice today — it’s a vital requirement. As businesses strive to maximize their Return on Investment (ROI), one powerful tool has emerged at the forefront: Dynamic Search Ads (DSA). But the question...
Pros and cons of Google’s performance max campaigns

Pros and cons of Google’s performance max campaigns

by Ankur Sharma | Nov 9, 2023 | Digital Marketing

Google’s Performance Max campaigns have been a topic of much discussion among businesses and marketers. Many wonder if they are worth the investment, how they compare to traditional Google Ad campaigns, and if they offer the same level of control. This article...
5 key metrics you should track to check the effectiveness of SEO

5 key metrics you should track to check the effectiveness of SEO

by Ankur Sharma | Oct 18, 2023 | Digital Marketing

Over the past decade, there has been a remarkable transformation in the digital domain. Recent studies reveal that a staggering 53% of all traceable website traffic originates from organic search. Even more fascinating, 92% of global traffic is driven by...
5 Indicators that your business is ready to scale

5 Indicators that your business is ready to scale

by Ankur Sharma | Oct 13, 2023 | Digital Marketing, Startup

In the realm of entrepreneurial ventures, the decision to scale a business always looms large, presenting both challenges and opportunities in equal measure. Particularly, if you’ve managed to start an ecommerce business, it’s imperative to discern when to...
5 Quick Strategies to Achieve First Page SEO Rankings

5 Quick Strategies to Achieve First Page SEO Rankings

by Ankur Sharma | Oct 9, 2023 | Digital Marketing

When embarking on a digital marketing journey, many are met with the daunting timeline that achieving significant results in SEO can typically take anywhere between 6-12 months. However, with the right tactics, there are shortcuts to success. This article offers an...
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