The difference between remarketing vs retargeting
Remarketing and retargeting are digital marketing strategies that allow businesses to target their potential customers who have already interacted with their online platform. Both remarketing and retargeting help businesses reach out to those potential customers and...
11 Tips on How to SEO Optimize Images for Better Web Visibility
SEO is one of the most important aspects of online marketing. By optimizing your website and images for search engines, you can improve your visibility and attract more visitors to your site. In this article, we will discuss how you can optimize your images for SEO...
What to look for when outsourcing your sales and marketing
Outsourcing your sales and marketing can be a great way to get the help you need while freeing up time to focus on other aspects of your business. However, it’s important to be careful when choosing a company to outsource to, as not all firms are created equal....
Difference between outsourcing and offshoring
Businesses have long outsourced work to other countries in order to save money. However, recent political changes have made offshoring a more attractive option. Offshoring is the process of moving business operations to another country. This can be done for a number...
5 Tips to Create a Social Media Marketing Strategy for Small Business
When it comes to social media marketing, small businesses sometimes struggle to compete with their larger counterparts. This can be for a number of reasons, but often comes down to a lack of resources. Larger businesses typically have more employees available to help...
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