Google ads vs Facebook ads: What is right for your business in 2022?
Overview Google and Facebook are the most prominent players in the paid media market. For business owners who would like to invest in online advertising, a question that they often come across is: Google ads or Facebook ads, what is right for my business in 2022?...
How To Build, Engage & Monetize Your Social Media Following In 2023
Social media did not start out solely as a network for connecting with friends, but it quickly turned into one. Businesses saw it as an opportunity to reach a massive targeted audience at a fraction of the cost compared to non-digital methods. It soon took a paradigm...
How to Use Videos To Amaze Your Audience On Instagram
Did you know that Instagram stats report over 1.3 billion users using Instagram daily? As an interesting video-sharing platform, Instagram has certainly created quite a wave around the globe. Creators- newbie or experienced- prefer Instagram to grow their audience...
Top digital marketing trends for 2022- What to expect?
Raise your hand if you shop online by yelling ‘designer shoes’ and waiting for Google to show you ads for designer shoes. Don’t even use the voice assistant, just scream into the void and wait. Well the lockdown has brought out the crazy in us so don’t worry, you’re...
Best Free Keyword Research Tools in 2022
Keywords are an essential part of any Search Engine Optimization (SEO) strategy and keyword research is at the core of Pay-Per-Click (PPC) marketing and SEO practices. No matter how cool or awesome your website looks and functions, without using the right keywords,...
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